"This is imperative for us. You never know what’s going to happen with AI … So, just being at the beginning stages of it and really enhancing and jumping fully in has been really valuable for us as business."
Needed: One former NBA Hall of Fame player. Need to have a personality that is larger than life. Can’t be afraid to laugh at himself or have fun with his fellow panelists.
For Warner Bros. Discovery/TNT Sports, this will be the third sports media rights package it will have secured since reports started to leak out it will most likely have a reduced NBA package or no package at all.
"This is imperative for us. You never know what’s going to happen with AI … So, just being at the beginning stages of it and really enhancing and jumping fully in has been really valuable for us as business."