Tag: Tommy Mattern

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Trend Jacking: The Low-Cost Marketing Strategy Radio Needs Right Now

"One word of caution: do not jack what you do not understand."

Sevendust’s Lajon Witherspoon on 30 Years of Rock’s Most Underrated Band

"I think we were just able to paint this portrait of that in time, in real time."

The Digital Cul-de-Sac: How Algorithms Are Limiting Music Discovery

"The algorithm is no longer just helping listeners find music. In many cases, it is deciding what discovery even means."

What Does the Future of OutKick Look Like Without Clay Travis

"In today's media landscape, audiences don't simply follow websites. They follow people. They invest in personalities, perspectives, and voices they trust."

Barrett Media’s Top 20 Alternative Radio Program Directors of 2025

"A total of fifty six (56) Alternative radio program directors appeared on ballots turned in by our voters."

‘Jesse & Anna’ New Morning Show At 92.3 WIL St. Louis

“We’re beyond excited to bring our show to the vibrant city of St. Louis,” said Jesse. “Connecting with listeners and sharing our lives is what we love most.”

Marty Linck And 106.5 The Arch Delight And Surprise St. Louis

“Delight and surprise, we call it. It has to be a part of the format, but it's still a mainstream format. It's a mile wide, an inch deep."

105.7 The Point’s Rizzuto On Keys To Morning Show Success

“I don't know if this is different in different markets, but here in St. Louis, it is. You need to be local, local, local, local. Like, super local."

Tim Virgin And Alice Cooper Coming To KSHE 95

“Tim Virgin is the perfect fit for KSHE 95. His energy is contagious, and he truly lives the rock-and-roll lifestyle."

Meeting Your Listeners Creates Audience Loyality

What are you doing to build and nurture that relationship when the battle for the ear is greater than ever?

105.7 The Point’s ‘The Rizzuto Show’ Thrives By Being Themselves

“One of the best things about our show is that we don’t play characters,” says Rizzuto. “We’re all ourselves on the air."

Barrett Sports Media Top 20 of 2024 – Mid Market Program Directors

"A total of 47 program directors were eligible for voting consideration in the Mid Market Program Directors category."

Barrett Media’s Top 20 Alternative Radio Program Directors of 2024

"35 Alternative radio program directors appeared on ballots turned in by our voters."

101 ESPN Names Tim McKernan, Martin Kilcoyne and Doug Vaughn New Morning Team

Barrett Media produces over 20 stories per day on the music, news, and sports media industries. Stay updated on the latest happenings by signing up to...

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Sevendust’s Lajon Witherspoon on 30 Years of Rock’s Most Underrated Band

"I think we were just able to paint this portrait of that in time, in real time."

The Digital Cul-de-Sac: How Algorithms Are Limiting Music Discovery

"The algorithm is no longer just helping listeners find music. In many cases, it is deciding what discovery even means."

What Does the Future of OutKick Look Like Without Clay Travis

"In today's media landscape, audiences don't simply follow websites. They follow people. They invest in personalities, perspectives, and voices they trust."

How Daniel Cormier Is Approaching Calling UFC Freedom 250 as a Landmark Moment for the Sport of MMA

"As a guy that's represented the country in wrestling and the things that I've done, I've always wanted to go to the White House. Now, I have an opportunity to do it. Plus, to do it with fighting and representing the UFC. That's crazy to me."