Tag: Tommy Mattern

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The Industry According To: Kathleen, Kesley, & Chris, Columbia Records

"Relationships matter. Analytics matter. Being able to speak the language matters."

Why TikTok Followers Don’t Equal Radio Talent

"Some creators can. Others simply do not translate."

Tom Brady’s Viral Weekend Was A Business Lesson Sports Media Missed

"Far too many were eager to mock a staged wrestling angle, a promotional appearance, or a calculated branding move that they overlooked what was actually happening."

Why Cumulus Sees Xperi Data as a Big Data Breakthrough for Radio

"We're excited because we feel this is a step forward in using technology to change the way people think about radio. This is really the big data moment for radio, at least as we see it."

‘B-Dub Radio’ Returns To WIL St. Louis

It marks a return to the station for “B-Dub Radio,” which previously aired weekdays from 2020 to 2022.

20 Brands in 20 Days: Tommy Mattern, 105.7 The Point, St. Louis

We look to find music in all the different places, whether it’s the labels or streaming, any of the new music discovery platforms out there. We look at everything.

Barrett Sports Media’s Top 20 Mid Market Program Directors of 2023

“A total of 45 programmers were eligible for voting consideration in the Mid Market Program Directors category.”

Barrett Sports Media’s Top 20 Mid Market Sports Radio Program Directors of 2022

"A total of 52 programmers were eligible for voting consideration in the Mid Market Sports Radio Program Directors category."

Barrett Sports Media’s Top 20 Mid Market Sports Radio Program Directors of 2021

"A total of 47 programmers were eligible for voting consideration in the Major Market Sports Radio Program Directors category."

Barrett Sports Media’s Top 20 Mid Market Sports Radio Program Directors of 2020

"BSM's Top 20 Mid Market Sports Radio Program Directors of 2020 as decided on by industry voters."

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Why TikTok Followers Don’t Equal Radio Talent

"Some creators can. Others simply do not translate."

Tom Brady’s Viral Weekend Was A Business Lesson Sports Media Missed

"Far too many were eager to mock a staged wrestling angle, a promotional appearance, or a calculated branding move that they overlooked what was actually happening."

Why Cumulus Sees Xperi Data as a Big Data Breakthrough for Radio

"We're excited because we feel this is a step forward in using technology to change the way people think about radio. This is really the big data moment for radio, at least as we see it."

A.I. in Radio: Where Is the Uncrossable Line?

"A.I. does not live in local markets, play games at your remotes, connect with listeners, or comprehend what culture you have built inside your cluster."