"After 30 years in sports media, the most valuable lesson I've learned is also the simplest. The audience falls in love with people. The business falls in love with numbers, and the numbers always win."
"The real challenge isn't adding great content. It's convincing consumers to change habits they've spent years developing. Netflix is learning in real time that paying for exclusive access to content people already enjoy elsewhere doesn't automatically persuade them to open their wallets. SiriusXM now faces a similar test."
Carlson is expected to launch the programming within the next month, with Justin Wells -- who was also ousted from Fox News -- on board to serve as the program's executive producer.
After averaging more than 3 million viewers for each episode of Tucker Carlson Tonight, the program has seen audiences of less than half of that figure since Carlson's exit.
"The real challenge isn't adding great content. It's convincing consumers to change habits they've spent years developing. Netflix is learning in real time that paying for exclusive access to content people already enjoy elsewhere doesn't automatically persuade them to open their wallets. SiriusXM now faces a similar test."