"The NBA enjoyed tremendous digital success too with its app and social media platforms amassing a total of 2.6 billion views, 46% higher than last year’s total."
"Shah has been seen as instrumental in closing several rights deals. With the NBA preparing to negotiate its next TV contract, this move will certainly raise a few eyebrows."
“In a perfect scenario, I would love to do both,” Barkley told The New York Post. “I don’t know how Turner’s sponsors are going to feel about it. I know there is going to be some blowback.”
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."