Tag: UFC
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UFC Announces Long Term Agreement With bet365 as Official Sports Betting Partner
"This partnership with UFC marks a defining moment for bet365 as we accelerate our growth globally and deepen our commitment to sports where live action and fan engagement are inseparable."
UFC 326 To Air On CBS During Two Hour Window Of Coverage
"Coverage begins with the prelims at 7 p.m. ET on the platform, while CBS will simulcast the final hour of the prelims from 8–9 p.m. ET. The main card follows at 9 p.m. ET, with CBS carrying the opening hour from 9–10 p.m. ET."
UFC 324 Celebrates Historic Debut on Paramount+ With 5 Million Streaming Views
"The main card averaged 4.96 million live streaming viewers, while peak concurrent streams reached 5.93 million globally."
Ariel Helwani: Max Kellerman Has Become Unlistenable With Zuffa Boxing
"When you're at the press conference and you're saying, we wouldn't be here unless Turki al Shaykh was born. It makes you look like a shill."
Dana White Didn’t Expect Paramount To Be in the Top Three To Bid for UFC Media Rights
"If you were to ask me six months before our rights were up, give me your top three places you think you're gonna land. Paramount would not have been in the top three."
Pat McAfee Announces Live Broadcast From the White House UFC Event in June
"I said, ‘Hey, would love to be able to do the show from the White House for the fight.’ And he goes, ‘Really?’ And I go, ‘Good?’ And he goes, ‘Yeah.’"
Paramount To Debut Programmatic Live Ad Sales in UFC, Sports Events
"This initiative underscores Paramount’s commitment to media modernization, expanding opportunities for marketers to show up during the biggest and buzziest moments of scaled audience attention."
Netflix Reportedly Will Not Carry AEW With Revised Warner Bros. Bid
"Language in the proxy suggests that following the completion of the Netflix and Warner Bros. Discovery deal, AEW’s rights will remain with Discovery’s Global Linear Networks division."
UFC, Paramount Announce Kate Scott as Host of UFC Studio Coverage
"Paramount Skydance’s debut marks a high-profile expansion of the UFC’s broadcast strategy following its record-breaking media deal."
ESPN Going Direct-To-Consumer Leads Barrett Media’s Top 5 TV Sports Stories of 2025
"Many stories captured headlines, but ESPN's decision to go direct-to-consumer easily topped the list as the most important sports television story of 2025."