Tag: UFC
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Dana White Didn’t Expect Paramount To Be in the Top Three To Bid for UFC Media Rights
"If you were to ask me six months before our rights were up, give me your top three places you think you're gonna land. Paramount would not have been in the top three."
Pat McAfee Announces Live Broadcast From the White House UFC Event in June
"I said, ‘Hey, would love to be able to do the show from the White House for the fight.’ And he goes, ‘Really?’ And I go, ‘Good?’ And he goes, ‘Yeah.’"
Paramount To Debut Programmatic Live Ad Sales in UFC, Sports Events
"This initiative underscores Paramount’s commitment to media modernization, expanding opportunities for marketers to show up during the biggest and buzziest moments of scaled audience attention."
Netflix Reportedly Will Not Carry AEW With Revised Warner Bros. Bid
"Language in the proxy suggests that following the completion of the Netflix and Warner Bros. Discovery deal, AEW’s rights will remain with Discovery’s Global Linear Networks division."
UFC, Paramount Announce Kate Scott as Host of UFC Studio Coverage
"Paramount Skydance’s debut marks a high-profile expansion of the UFC’s broadcast strategy following its record-breaking media deal."
ESPN Going Direct-To-Consumer Leads Barrett Media’s Top 5 TV Sports Stories of 2025
"Many stories captured headlines, but ESPN's decision to go direct-to-consumer easily topped the list as the most important sports television story of 2025."
Paramount, UFC Announce First Live Event Under New Partnership
"Every division of Paramount is working in concert to ensure maximum visibility and unparalleled accessibility to current and future fans"
A Thanksgiving Blessing For Sports Media
"Sports are a healthy, enduring part of American culture, and sports media has plenty to be thankful for"
Paramount Skydance Plan Streaming Price Hikes With Increased Content Spending
"These changes will fuel continued reinvestment in the user experience and deliver an even stronger slate of programming for our customers in the year ahead and beyond"
Mark Shapiro: FOX Sports Was “A Little Lazy” in Monetizing UFC Partnership
"I don’t know what to tell you, but they weren’t selling it well"