"The industry has spent decades telling talent to be genuine, build trust, and create authentic relationships with listeners. Yet when those same qualities extend beyond sports and into the realities of the business itself, they can suddenly be viewed as liabilities instead of strengths."
The University of Georgia was the most-watched college football team during the 2024 season, according to data from Nielsen.
Bulldogs games drew an average of...
Lara Dua-Swartz has been appointed as the Program Director and Content Strategist for WUGA (91.7 & 94.5), the University of Georgia’s NPR affiliate in Athens, GA.
"The industry has spent decades telling talent to be genuine, build trust, and create authentic relationships with listeners. Yet when those same qualities extend beyond sports and into the realities of the business itself, they can suddenly be viewed as liabilities instead of strengths."
"I, somehow, have been able to survive and adapt. My career is full of different chapters. Every one of those chapters, I never really knew if I’d make it out of it."