Tag: Urban Radio
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Urban Radio and Late-Night TV: Who’s Making the Calls?
In Urban radio, we’ve experienced this all too often. If there’s a sales problem, some decision-makers believe that cutting the quality of content will somehow fix it.
20 Brands In 20 Days: Elroy Smith Star 94.5 Orlando
"If it's just about the music and the music only, people can find that on YouTube or Spotify. If you're not impacting the soul of that listener, you're in trouble."
Why New Music Is the Lifeblood of Urban Radio
Music is subjective. But it’s supposed to be subjective for the listener, not necessarily the programmer.
Why Urban Radio’s Future Depends on a Bold Rebrand Strategy
Think about what’s trending now in music, video, entertainment, and social media. Are you where your listeners are?
Principles To Guide Urban Radio In Today’s Political Climate
Lean into what your community needs. Be responsible. Be accountable. And always, always do the right thing.
What Exactly is Urban Radio Selling?
I think curated concept shows for those great 1990s and 2000s tracks that aren't in regular rotation would work. The same goes for a show spotlighting the 1970s and 1980s.
How Urban Radio Should Handle Its ‘Diddy Dilemma’
This isn’t just another celebrity scandal. It’s a moment that requires judgment, tone, and a clear strategy. That’s the Diddy Dilemma.
Hits On The Horizon: Lainey Wilson, MGK And Giveon
Lainey Wilson / “Somewhere Over Laredo” is on the way to being another super smash, judging by all the early believers at radio!
Everything Is Political Even Urban Radio Programming
First, I must say I have no intention of discussing politics in my weekly communication with you. But as my father used to say, “Everything is political,” and boy, was he right.
A Good Urban Radio PD Does More Than Just Hand Down Orders
A good Urban PD knows that simply handing down orders isn’t enough. A PD must adapt to the unique culture of their market and station.