Tag: Urban

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How Marty Smith Turned a NASCAR Assignment Into an ESPN Journey Unlike Any Other

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"My bosses have given me these opportunities. And whatever that is, I want to try to dominate that box. Whatever that box is, I want to maximize it. I want to make it grow and bloom and flourish with resonance that far surpasses what I had maybe hoped for."

Why Gordon Borrell Investigated the AI Disconnect Between SMBs and Media Sellers

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"We're all in the advertising and marketing business, in the small niche world that we live in, and we think, 'Oh yeah, use it to make a headline, use it to write copy or do a summary of something.' And yeah, they're using it for that. But it's a remarkably small percentage. And they're also not using it to any great extent right now for marketing and advertising recommendations."

20 Brands in 20 Days: Chris Malone, KJLH Los Angeles

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"The fact that we're able to be so deep in our scope, it creates loyalty and passion with our listeners."

Why iHeartMedia Should Drop the Non-Compete Fight With Former KXnO Talent

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"iHeartMedia would be best served by dropping its contention over a non-compete breach and allowing Roberts and Strain to move forward. Doing so wouldn't diminish the company's contractual rights. It would demonstrate something far more valuable: perspective."

The Secret Sauce: Skip Dillard on Programming with Purpose

Features Bethany Kent Bethany Kent -
"These young people, if you really listen to them, they can give us hope, they can give us strength, because they're moving beyond the divisions, they're moving beyond race."

DJ Pup Dawg Is Doing It All — and He Wouldn’t Have It Any Other Way

Features Bethany Kent Bethany Kent -
"If you want to understand Pup Dawg's philosophy on programming in one line, here it is: 65% gut, 35% data."

Rickey Smiley Reacts With Gratitude After Radio Hall of Fame Induction

Music Bethany Kent Bethany Kent -
"Radio is not a job, it's a lifestyle. "

Why the Gen Z Audience Needs Personality-Driven Urban Radio

Columns Bethany Kent Bethany Kent -
"Young listeners crave community and connection. They just consume it differently right now."

One Year Later: Key Takeaways on Music Radio Coverage

Columns Jeff Lynn Jeff Lynn -
Music radio isn’t just about playlists or ratings; it’s about culture, lifestyle, nostalgia, and personality.

Everything Is Political Even Urban Radio Programming

Columns Ken Johnson Ken Johnson -
First, I must say I have no intention of discussing politics in my weekly communication with you. But as my father used to say, “Everything is political,” and boy, was he right.

AC Radio Don’t Wait To Fix The Holes In Your Fence

Columns Kevin Robinson Kevin Robinson -
You hear that flaw in your presentation. Fix the obvious holes in your fence. Today.

Popular

Why Gordon Borrell Investigated the AI Disconnect Between SMBs and Media Sellers

Features 0
"We're all in the advertising and marketing business, in the small niche world that we live in, and we think, 'Oh yeah, use it to make a headline, use it to write copy or do a summary of something.' And yeah, they're using it for that. But it's a remarkably small percentage. And they're also not using it to any great extent right now for marketing and advertising recommendations."

20 Brands in 20 Days: Chris Malone, KJLH Los Angeles

20 Brands in 20 Days 0
"The fact that we're able to be so deep in our scope, it creates loyalty and passion with our listeners."

Why iHeartMedia Should Drop the Non-Compete Fight With Former KXnO Talent

Columns 0
"iHeartMedia would be best served by dropping its contention over a non-compete breach and allowing Roberts and Strain to move forward. Doing so wouldn't diminish the company's contractual rights. It would demonstrate something far more valuable: perspective."

If YouTube No Longer Has Measurement Standards, Why Should Broadcast Media?

Columns 0
This isn't a fair fight, and it never really has been. Broadcast radio and television didn't just bring a spoon to a knife fight here. It brought a feather duster to a bazooka battle.