Barrett Media
Bob Lawrence serves as a Market Manager for Seven Mountains Media, overseeing the company’s Parkersburg, WV/Marietta, OH cluster. He has held virtually every position in the business over his 40+ year career, from being on-air in Philadelphia, San Diego, and San Francisco as well as programming legendary stations including KHTR St. Louis, KITS Hot Hits and KIOI (K101) San Francisco.
Bob also honed his research skills over ten years as Senior VP of Operations at Broadcast Architecture, eventually launching his own research company and serving as President/CEO of Pinnacle Media Worldwide for 15 years. Bob spent five years as VP of Programming for Saga Communications before joining New South Radio in Jackson, Mississippi as GM/Market Manager. Prior to joining Seven Mountains Media, Bob served as General Manager for the Radio Advertising Bureau, overseeing its “National Radio Talent System”.
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Sports Radio
Dan Le Batard: Christopher ‘Mad Dog’ Russo is ‘Bought and Paid For’
"Again, I don’t like what you’ve become late in your career here where you are simply trafficking in all of the powers that you have to do things that satiate your ego."
WFAN to Broadcast Tuesday Edition of ‘Evan & Tiki’ Live from Barclays Center Ahead of Knicks-Nets
"Late in the show around 5:30 or so, Tiki Barber will pay off his, ‘He wasn’t good at NFL picks this year’ bet..."
Boomer Esiason: Tom Brady Situation with FOX Sports, Raiders is ‘100% a Conflict of Interest’
"...Tom Brady has chosen the path of Troy Aikman, Cris Collinsworth, all the lead announcers to go from the field into the booth and suffer the slings and arrows of the criticism that comes along with that."
John Skipper: Venu Sports ‘Was Always a Temporary Stopgap’ Before Launch of ESPN Flagship
"This was always a Disney-led effort in my opinion. I thought that Disney always got the preponderance of benefit."
Barstool Sports’ Big Cat Talks Controversial Chicago Fan Affiliation Revelation With ‘Waddle & Silvy’
One of Barstool Sports’ highest profile personalities has been...
Sports Columns
Is Market Mobility Still a Thing in Sports Radio?
Market mobility, when it existed, was the sign of a company and boss that took an interest in what came out of their listeners’ speakers.
Broadcast Agents are Focused on Digital Opportunities, Why Aren’t More Radio Stations?
You have zero opportunity to succeed in the future. Your station is what people commonly refer to as 'Dead Man Walking'.
NBA GameTime on NBA TV is Hoops Heaven for Any Fan of ‘The Association’
The show is a thorough and complete package for NBA viewers meting out a perfectly prescribed dose of highlights, analysis, news, and previews.
Is Access Losing Its Value in Sports Media?
We’re in an age where access comes at the expense of actual content. The decision makers have decided that it trumps quality, and that sucks.
3 Real Concerns For The Radio Industry
"This format used to launch the biggest and best shows in the business. Now, how many 'hit' shows exist featuring talent under 35 years old?"
Sports Television
NBC Sports Averages 37.8 Million Viewers for Rams-Eagles NFL Divisional Round Matchup
Peak viewership took place from 6 to 6:11 p.m. EST with an average of 47.5 million viewers.
MLB Network to Present National Baseball Hall of Fame Election Announcement
The announcement program is going to be simulcast on MLB.com, MLB.TV and within the MLB App.
ESPN Averages 32.7 Million Viewers for Chiefs-Texans NFL Divisional Round Matchup
The game peaked with 38.5 million viewers during the 7 to 7:15 p.m. EST quarter-hour, marking the highest peak audience of any network on the day.
FOX Sports Averages 33.6 Million Viewers for Commanders-Lions
The audience for the contest is projected to have peaked with 35.7 million viewers from the quarter-hour from 9:30 to 9:45 p.m. EST.
Kyle Sielaff Named Miami Marlins Television Play-by-Play Announcer
"It’s extremely humbling to get this opportunity."
News Radio
How News/Talk Radio Covered the Presidential Inauguration of Donald Trump
The radio coverage of the inauguration marks the 100-year anniversary of the first time the Oath of Office was heard live on AM/FM radio.
Paul Gallo, Longtime SuperTalk Mississippi Host, Dies
"Paul Gallo’s voice may be silent, but his stories, his legacy, and his vision will forever echo across the state he loved so dearly."
Ben Ferguson to Host a Donald Trump-Centric Podcast, ‘The 47 Morning Update’, for iHeartPodcasts
The show will release new episodes on a Monday through Saturday basis.
Freedom 96.9 in Oklahoma City Adds Lee Matthews for Afternoons
"As of today, I am going to inaugurate an all-new version of The Drive with Lee Matthews."
How KFI-AM 640 and 790 KABC Enacted Their Disaster Plans and Fought Adversity to Cover the LA Wildfires
Los Angeles is a unique market for several reasons....
News Columns
3 Ways News/Talk Radio Programmers Can Create Masterful Promos
Every news/talk station is a living, breathing, entity. You must demonstrate that fact every hour of each day.
The Lesson Radio Can Learn from the Latest CES Event in Las Vegas
Most of what you see and hear at CES isn’t at all what the future will be like, or it’s an overblown, overstated version of what’s coming next.
How News/Talk Radio Stations Can Localize Syndicated Hosts, And Why Those Hosts Should Want to Do the Same
While some of these hosts are serving hundreds of stations, others are only on dozens of stations, with plenty of room to grow in the years ahead.
Why News/Talk Radio — From the C-Suite to the Producer’s Booth — Should Lead the Push to Reverse TikTok Ban
If you like revenue, ratings, and relevance, TikTok is a tool, not a competitor, and not something to fear.
3 Tips for News/Talk Radio Hosts as the Legislative Session Approaches
We have a simple job. We need to reflect on the concerns, lives, and interests of our audience.
News Television
Newsmax to Debut New Weekend Show Hosted by Michael Savage
“For decades, Michael has been a leading conservative voice, and we are pleased to bring his insightful and thoughtful take on politics and culture to our audience.”
CNN Names Longtime Washington Post Exec Philip Rucker New SVP of Editorial Strategy & News
Rucker led teams that won three Pulitzer Prizes during his time with the outlet.
CNN Eyes Wolf Blitzer for Morning Role Which Would Move Jim Acosta to Overnights
Wolf Blitzer has hosted an afternoon show at CNN since 2005.
NBC News Shuffles White House Reporters Ahead of Inauguration of Donald Trump
The network announced that Capitol Hill reporter Garrett Haake will move to the White House beat as a senior correspondent.
NewsNation Names Leland Vittert to Primetime in Place of Dan Abrams, Signs Elizabeth Vargas to Extension
NewsNation has announced it is moving Leland Vittert to...
Music News
iHeartMedia’s Jingle Ball Reaches 12 Million Viewers
The concert aired on December 18 on ABC, across the company’s Top 40 stations, and on-demand with Hulu.
Krista Hatcher Expands Duties At Z104 Madison, WI
A Madison market veteran previously spent time across town at Midwest Family, hosting middays on Magic 98, WMGN.
Steve Scarpetti Stepping Down From Full Time Role At WHJY Providence
“It's been a hell of a run. I got to live my radio dream. From meeting my heroes, concerts, station trips, and working with some of the best talent in radio."
97.5 WONE Raises $377,000 In 2025 For Northeast Ohio Charities
Program Director Matt Spatz said, "We are sincerely humbled by the generosity of the community in which we live."
‘Cousin Brucie’s Rock & Roll Party’ Enters Syndication With Red Apple Audio Networks
The show comes from flagship 77 WABC, New York, where the 89-year-old Morrow started his career in rock’s early years.
Music Columns
3 Ways News/Talk Radio Programmers Can Create Masterful Promos
Every news/talk station is a living, breathing, entity. You must demonstrate that fact every hour of each day.
The Lesson Radio Can Learn from the Latest CES Event in Las Vegas
Most of what you see and hear at CES isn’t at all what the future will be like, or it’s an overblown, overstated version of what’s coming next.
How News/Talk Radio Stations Can Localize Syndicated Hosts, And Why Those Hosts Should Want to Do the Same
While some of these hosts are serving hundreds of stations, others are only on dozens of stations, with plenty of room to grow in the years ahead.
Why News/Talk Radio — From the C-Suite to the Producer’s Booth — Should Lead the Push to Reverse TikTok Ban
If you like revenue, ratings, and relevance, TikTok is a tool, not a competitor, and not something to fear.
3 Tips for News/Talk Radio Hosts as the Legislative Session Approaches
We have a simple job. We need to reflect on the concerns, lives, and interests of our audience.
Podcasting
Fox News Contributor Raymond Arroyo to Launch Show with iHeartPodcasts
Fox News contributor Raymond Arroyo has announced the launch...
‘Music Saved Me’ With Lynn Hoffman Joins iHeartPodcasts Network
The show features compelling stories of passion and resilience, showcasing musicians who have navigated their challenges.
YouTube ‘Investing Heavily’ to Support Audio, Podcast Content
“Google has lots of places where this content could live, and we’re talking with many of those teams, and we will look to integrate into all of those services as it makes sense.”
Brian Stelter to Exit ‘Inside the Hive’ Podcast with Vanity Fair
"Every week, I learned something new from the guests here at the table, and I hope you did as well."
SiriusXM CEO Jennifer Witz: Podcasting ‘Provides the Best Opportunity For Us to Monetize Through Advertising’
"We can look to pursue a slightly broader set of audiences, because we’re selling to advertisers across audiences and they want to make sure they have younger audiences as well.”
Bob Lawrence serves as a Market Manager for Seven Mountains Media, overseeing the company’s Parkersburg, WV/Marietta, OH cluster. He has held virtually every position in the business over his 40+ year career, from being on-air in Philadelphia, San Diego, and San Francisco as well as programming legendary stations including KHTR St. Louis, KITS Hot Hits and KIOI (K101) San Francisco.
Bob also honed his research skills over ten years as Senior VP of Operations at Broadcast Architecture, eventually launching his own research company and serving as President/CEO of Pinnacle Media Worldwide for 15 years. Bob spent five years as VP of Programming for Saga Communications before joining New South Radio in Jackson, Mississippi as GM/Market Manager. Prior to joining Seven Mountains Media, Bob served as General Manager for the Radio Advertising Bureau, overseeing its “National Radio Talent System”.
Sports Radio
Dan Le Batard: Christopher ‘Mad Dog’ Russo is ‘Bought and Paid For’
"Again, I don’t like what you’ve become late in your career here where you are simply trafficking in all of the powers that you have to do things that satiate your ego."
WFAN to Broadcast Tuesday Edition of ‘Evan & Tiki’ Live from Barclays Center Ahead of Knicks-Nets
"Late in the show around 5:30 or so, Tiki Barber will pay off his, ‘He wasn’t good at NFL picks this year’ bet..."
Boomer Esiason: Tom Brady Situation with FOX Sports, Raiders is ‘100% a Conflict of Interest’
"...Tom Brady has chosen the path of Troy Aikman, Cris Collinsworth, all the lead announcers to go from the field into the booth and suffer the slings and arrows of the criticism that comes along with that."
John Skipper: Venu Sports ‘Was Always a Temporary Stopgap’ Before Launch of ESPN Flagship
"This was always a Disney-led effort in my opinion. I thought that Disney always got the preponderance of benefit."
Barstool Sports’ Big Cat Talks Controversial Chicago Fan Affiliation Revelation With ‘Waddle & Silvy’
One of Barstool Sports’ highest profile personalities has been...
Sports Columns
Is Market Mobility Still a Thing in Sports Radio?
Market mobility, when it existed, was the sign of a company and boss that took an interest in what came out of their listeners’ speakers.
Broadcast Agents are Focused on Digital Opportunities, Why Aren’t More Radio Stations?
You have zero opportunity to succeed in the future. Your station is what people commonly refer to as 'Dead Man Walking'.
NBA GameTime on NBA TV is Hoops Heaven for Any Fan of ‘The Association’
The show is a thorough and complete package for NBA viewers meting out a perfectly prescribed dose of highlights, analysis, news, and previews.
Is Access Losing Its Value in Sports Media?
We’re in an age where access comes at the expense of actual content. The decision makers have decided that it trumps quality, and that sucks.
3 Real Concerns For The Radio Industry
"This format used to launch the biggest and best shows in the business. Now, how many 'hit' shows exist featuring talent under 35 years old?"
Sports Television
NBC Sports Averages 37.8 Million Viewers for Rams-Eagles NFL Divisional Round Matchup
Peak viewership took place from 6 to 6:11 p.m. EST with an average of 47.5 million viewers.
MLB Network to Present National Baseball Hall of Fame Election Announcement
The announcement program is going to be simulcast on MLB.com, MLB.TV and within the MLB App.
ESPN Averages 32.7 Million Viewers for Chiefs-Texans NFL Divisional Round Matchup
The game peaked with 38.5 million viewers during the 7 to 7:15 p.m. EST quarter-hour, marking the highest peak audience of any network on the day.
FOX Sports Averages 33.6 Million Viewers for Commanders-Lions
The audience for the contest is projected to have peaked with 35.7 million viewers from the quarter-hour from 9:30 to 9:45 p.m. EST.
Kyle Sielaff Named Miami Marlins Television Play-by-Play Announcer
"It’s extremely humbling to get this opportunity."
News Radio
How News/Talk Radio Covered the Presidential Inauguration of Donald Trump
The radio coverage of the inauguration marks the 100-year anniversary of the first time the Oath of Office was heard live on AM/FM radio.
Paul Gallo, Longtime SuperTalk Mississippi Host, Dies
"Paul Gallo’s voice may be silent, but his stories, his legacy, and his vision will forever echo across the state he loved so dearly."
Ben Ferguson to Host a Donald Trump-Centric Podcast, ‘The 47 Morning Update’, for iHeartPodcasts
The show will release new episodes on a Monday through Saturday basis.
Freedom 96.9 in Oklahoma City Adds Lee Matthews for Afternoons
"As of today, I am going to inaugurate an all-new version of The Drive with Lee Matthews."
How KFI-AM 640 and 790 KABC Enacted Their Disaster Plans and Fought Adversity to Cover the LA Wildfires
Los Angeles is a unique market for several reasons....
News Columns
3 Ways News/Talk Radio Programmers Can Create Masterful Promos
Every news/talk station is a living, breathing, entity. You must demonstrate that fact every hour of each day.
The Lesson Radio Can Learn from the Latest CES Event in Las Vegas
Most of what you see and hear at CES isn’t at all what the future will be like, or it’s an overblown, overstated version of what’s coming next.
How News/Talk Radio Stations Can Localize Syndicated Hosts, And Why Those Hosts Should Want to Do the Same
While some of these hosts are serving hundreds of stations, others are only on dozens of stations, with plenty of room to grow in the years ahead.
Why News/Talk Radio — From the C-Suite to the Producer’s Booth — Should Lead the Push to Reverse TikTok Ban
If you like revenue, ratings, and relevance, TikTok is a tool, not a competitor, and not something to fear.
3 Tips for News/Talk Radio Hosts as the Legislative Session Approaches
We have a simple job. We need to reflect on the concerns, lives, and interests of our audience.
News Television
Newsmax to Debut New Weekend Show Hosted by Michael Savage
“For decades, Michael has been a leading conservative voice, and we are pleased to bring his insightful and thoughtful take on politics and culture to our audience.”
CNN Names Longtime Washington Post Exec Philip Rucker New SVP of Editorial Strategy & News
Rucker led teams that won three Pulitzer Prizes during his time with the outlet.
CNN Eyes Wolf Blitzer for Morning Role Which Would Move Jim Acosta to Overnights
Wolf Blitzer has hosted an afternoon show at CNN since 2005.
NBC News Shuffles White House Reporters Ahead of Inauguration of Donald Trump
The network announced that Capitol Hill reporter Garrett Haake will move to the White House beat as a senior correspondent.
NewsNation Names Leland Vittert to Primetime in Place of Dan Abrams, Signs Elizabeth Vargas to Extension
NewsNation has announced it is moving Leland Vittert to...
Music News
iHeartMedia’s Jingle Ball Reaches 12 Million Viewers
The concert aired on December 18 on ABC, across the company’s Top 40 stations, and on-demand with Hulu.
Krista Hatcher Expands Duties At Z104 Madison, WI
A Madison market veteran previously spent time across town at Midwest Family, hosting middays on Magic 98, WMGN.
Steve Scarpetti Stepping Down From Full Time Role At WHJY Providence
“It's been a hell of a run. I got to live my radio dream. From meeting my heroes, concerts, station trips, and working with some of the best talent in radio."
97.5 WONE Raises $377,000 In 2025 For Northeast Ohio Charities
Program Director Matt Spatz said, "We are sincerely humbled by the generosity of the community in which we live."
‘Cousin Brucie’s Rock & Roll Party’ Enters Syndication With Red Apple Audio Networks
The show comes from flagship 77 WABC, New York, where the 89-year-old Morrow started his career in rock’s early years.
Music Columns
3 Ways News/Talk Radio Programmers Can Create Masterful Promos
Every news/talk station is a living, breathing, entity. You must demonstrate that fact every hour of each day.
The Lesson Radio Can Learn from the Latest CES Event in Las Vegas
Most of what you see and hear at CES isn’t at all what the future will be like, or it’s an overblown, overstated version of what’s coming next.
How News/Talk Radio Stations Can Localize Syndicated Hosts, And Why Those Hosts Should Want to Do the Same
While some of these hosts are serving hundreds of stations, others are only on dozens of stations, with plenty of room to grow in the years ahead.
Why News/Talk Radio — From the C-Suite to the Producer’s Booth — Should Lead the Push to Reverse TikTok Ban
If you like revenue, ratings, and relevance, TikTok is a tool, not a competitor, and not something to fear.
3 Tips for News/Talk Radio Hosts as the Legislative Session Approaches
We have a simple job. We need to reflect on the concerns, lives, and interests of our audience.
Podcasting
Fox News Contributor Raymond Arroyo to Launch Show with iHeartPodcasts
Fox News contributor Raymond Arroyo has announced the launch...
‘Music Saved Me’ With Lynn Hoffman Joins iHeartPodcasts Network
The show features compelling stories of passion and resilience, showcasing musicians who have navigated their challenges.
YouTube ‘Investing Heavily’ to Support Audio, Podcast Content
“Google has lots of places where this content could live, and we’re talking with many of those teams, and we will look to integrate into all of those services as it makes sense.”
Brian Stelter to Exit ‘Inside the Hive’ Podcast with Vanity Fair
"Every week, I learned something new from the guests here at the table, and I hope you did as well."
SiriusXM CEO Jennifer Witz: Podcasting ‘Provides the Best Opportunity For Us to Monetize Through Advertising’
"We can look to pursue a slightly broader set of audiences, because we’re selling to advertisers across audiences and they want to make sure they have younger audiences as well.”
Bob Lawrence serves as a Market Manager for Seven Mountains Media, overseeing the company’s Parkersburg, WV/Marietta, OH cluster. He has held virtually every position in the business over his 40+ year career, from being on-air in Philadelphia, San Diego, and San Francisco as well as programming legendary stations including KHTR St. Louis, KITS Hot Hits and KIOI (K101) San Francisco.
Bob also honed his research skills over ten years as Senior VP of Operations at Broadcast Architecture, eventually launching his own research company and serving as President/CEO of Pinnacle Media Worldwide for 15 years. Bob spent five years as VP of Programming for Saga Communications before joining New South Radio in Jackson, Mississippi as GM/Market Manager. Prior to joining Seven Mountains Media, Bob served as General Manager for the Radio Advertising Bureau, overseeing its “National Radio Talent System”.
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