The study reveals that 7 million alone in the season's debut weekend consumed play-by-play broadcasts, with that figure expanding to 18 million for the duration of September.
“If you’re not tweaking, you’re not evolving; if you’re not evolving, you’re not getting better [and] if you’re not getting better, you’re getting worse.”
The study shows that among U.S. drivers, 59% of all audio time spent in cars is with AM/FM Radio, while 85% of ad-supported listening happens on terrestrial radio.