"These broadcasts gave listeners a connection to the players, the programs, and the university. It meant something to me to help build that connection. UIC basketball, (men and women) and baseball stand as the only school in the Missouri Valley without home and road local radio coverage."
"The show also climbed past its record September audience of 464,000. Additionally, viewership among adults 18-49 rose 20% from last October on linear TV."
I am not keen on using the research that radio reaches 92% of everybody. I don't know many clients who can afford to buy enough radio to get a 92% reach.
“I really, really enjoy the radio because it’s a clean canvas. People aren’t watching at home. They can’t create their own idea of what’s going on, so that is all in our hands when we are doing the radio."
For the first time in 2022, primetime NFL broadcasts will be available on affiliate stations digital platforms as well as the NFL app, and westwoodonesports.com.
"The show also climbed past its record September audience of 464,000. Additionally, viewership among adults 18-49 rose 20% from last October on linear TV."