"Apple TV first tested iPhone in a live sports workflow during a September 2025 Friday Night Baseball game between the Boston Red Sox and Detroit Tigers."
Day One of Nielsen PPM Markets arrived on December 23. If those trends indicate things to come, and they typically do, it will be a win for stations that went all Christmas.
"Apple TV first tested iPhone in a live sports workflow during a September 2025 Friday Night Baseball game between the Boston Red Sox and Detroit Tigers."