"We try our best to respect the game and showcase and display it in a fashion that might be a little bit more appetizing for a different group of people that are watching alongside the best play commentators on Earth."
The reported deal between Nielsen and the WNBA comes as the league will be negotiating a new collective bargaining agreement with the WNBPA ahead of next season.
"Sports media is just too busy aiming for drama in a bite-sized economy where clicks matter more than substance, likes are worth more than depth, and social following matters more than audience."
"We look forward to honoring the content that moved audiences in 2026 and continuing the Gracies’ long-standing investment in the people who will shape what comes next.”