Tag: Yacht Rock

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Why Social Media Feedback Is Far Too Valuable For Any Sports Brand To Ignore

"No manager should blindly react to every social media comment. But no manager should fully dismiss social media feedback simply because it comes from a platform where negativity can thrive."

Why 93 WIBC Dedicated a Full Day to Remembering Matt Bair

"We've done so many fun videos with him. And he just had such great comedic chops, but at the same time, so humble. And he was a big deal who didn't seem to know he was a big deal. And I think that made him a bigger deal, because he was just so unaware of how loved he was."

Radio Programming Strategy: Chris Shebel’s Format Blueprint

"It's heavy on gold." That's crucial because Palm Springs' radio audience is predominantly 50 and older. The music serves them, not some mythical club demographic."

Inside Chase Daniel’s Growing Digital Network While Expanding His ESPN Profile

"If I’m doing this and spending time away from my family, there’s a reason. I want to call the best games possible and be in the best situation to talk ball and have fun with it."

Keith Urban Goes Yacht Rock: What Radio Programmers Can Learn From Him

"Too many stations treat the summer months like a maintenance cycle"

92.9 The Wave Rebrands With Yacht Rock for Coastal Virginia

"This format delivers feel-good music that listeners know and love, and we’re excited to introduce a station that reflects the relaxed coastal lifestyle of our community."

Is Classic Rock’s Future Tied To Divorced Dads

"Talking with Classic Rock Program Directors, there is a line in the sand between some types of rock music from the nineties that’s difficult to cross"

How 95.5 KLOS Achieved Its Best Ratings in Over 30 Years

Little of what we discussed isn’t available to most stations in markets of any size. The success isn’t a Los Angeles thing; it’s a radio thing.

Yacht Rock’s Final Season Of Emotional Significance

If you follow the genre of music identified by soft rock artists like Michael McDonald, Hall & Oates, Steely Dan, Ambrosia, Pablo Cruise, and Kenny Loggins, you know Yacht Rock has become more than a weekend feature for radio station critics.

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Why 93 WIBC Dedicated a Full Day to Remembering Matt Bair

"We've done so many fun videos with him. And he just had such great comedic chops, but at the same time, so humble. And he was a big deal who didn't seem to know he was a big deal. And I think that made him a bigger deal, because he was just so unaware of how loved he was."

Radio Programming Strategy: Chris Shebel’s Format Blueprint

"It's heavy on gold." That's crucial because Palm Springs' radio audience is predominantly 50 and older. The music serves them, not some mythical club demographic."

Inside Chase Daniel’s Growing Digital Network While Expanding His ESPN Profile

"If I’m doing this and spending time away from my family, there’s a reason. I want to call the best games possible and be in the best situation to talk ball and have fun with it."

AudioGraph Changes Radio Attribution Game Entirely

"(It) aligns more closely with digital buying and measurement standards."