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Sports Radio Is Thinking But Not Acting Social
Satisfying the wants and needs of the audience is a daily priority for every sports radio executive, host and employee. But when advancing the...
Swimming In Digital Waters
In most buildings, talent are conditioned to think about the here and now. They're consumed with creating content, watching and reading about sports and...
When Corporate Greed Takes Over The Game
Allow me to vent for a minute. On Friday, Bloomberg reported that the NBA owners have approved advertising on jerseys. As soon as I heard...
The Intersection of Content and Advertising
In today's rapidly changing world, sports media consumers are making it known that they want less interruptions during their programming experiences. The problem though,...
Is Radio Still Willing To Pay For Premium Talent?
If you haven't heard Mike Francesa's interview with Katie Nolan you need to stop what you're doing and listen to it. It is fascinating...
Are You Willing To Break The Rules?
Last week I was introduced to a new television program. The show is called "Startup U" and it features a number of students and...
Standing By Your Brand
I was reading Richard Deitsch's column on Sports Illustrated when I stumbled onto something that got my juices flowing. It was a response from Yahoo...