NFL Sunday Ticket hasn’t really changed since it was introduced by DirecTV in 1994. The NFL is looking at ways to enhance the product when YouTube takes over the rights later this year.
In an interview with The Marchand & Ourand Sports Media Podcast, NFL Chief Media and Business Officer Brian Rolapp said several possibilities are on the table.
“There’s probably a lot of opportunity between the all-you-can-eat and free television,” Rolapp said, indicating that a smaller, less expensive package than the entirety of the NFL schedule could be on the table.
YouTube will also experiment with users having the ability to pick multiple games to show on their screen at once. Rolapp added that mobile users will see a new experience with the service, because of YouTube’s experience on smaller screens.
“Clearly, the mobile and smaller screen experience is going to be outstanding because YouTube’s so strong there,” Rolapp said. “All of the growth is in mobile.”
Rolapp also added the price for the service is set by YouTube, not the league, so he was not able to share additional details on what the cost for the package will be once the streaming platform assumes control.
