"What this partnership can do is give NASCAR another opportunity to reconnect with younger audiences through a more authentic voice than traditional television coverage often provides."
"The suit is replaced by a hoodie, and he adopts a more conversational, relaxed style that adds depth to his on-air persona. On ESPN, it’s all business with reports, updates, stories, and rumors. The podcast feels more like a few guys talking baseball in a cool, entertaining way."
"I'm not one of those dudes that's so rock it's not going to be appealing to women. I'm a guy that's got a wife and two daughters. I know how to connect with women."
“Those guys on the NBA level, they kinda set the footprint, right? They opened a lot of doors and maybe how people wanted to rethink how they delivered the sports and maybe keep it a little more organic.”
Sports talk radio has considerably evolved since its inception as a bona fide programming format in the late-1980s. The unique, live, intimate connection the...
"Mark’s greatest strength has been his ability to forge and maintain strong relationships with talent. He has done this by putting his ego aside. It’s never about him but what’s best for the radio station."
One of the rewarding parts of being a sports radio strategist and consultant, is having the time to observe different brands, markets and individuals....
"What this partnership can do is give NASCAR another opportunity to reconnect with younger audiences through a more authentic voice than traditional television coverage often provides."
"The suit is replaced by a hoodie, and he adopts a more conversational, relaxed style that adds depth to his on-air persona. On ESPN, it’s all business with reports, updates, stories, and rumors. The podcast feels more like a few guys talking baseball in a cool, entertaining way."
"I'm not one of those dudes that's so rock it's not going to be appealing to women. I'm a guy that's got a wife and two daughters. I know how to connect with women."
Its portfolio includes properties that reach tens of millions of listeners. That infrastructure doesn't just super serve music fans or sports bettors — it's tailor-made for talk.