Tag: Zimmer Communications
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Barrett Media Retooling Website and Strategy for the AI Search Era
"The point of creating and distributing content is to serve it to an audience that values it, and connect partners to it who can grow their businesses by being associated with it."
Zimmer Communications, Mid-West Family Merge Springfield Operations
"By combining forces, we'll offer advertisers more effective marketing solutions,"
John Zimmer to FCC: End Local Radio Ownership Caps
"The same competitive forces that have already devastated local newspapers now seriously threaten broadcasters and their services to local communities.”
Zimmer Communications Earns 24 Nominees in Missouri Broadcasters Association Awards
The awards banquet is scheduled for June 6 at Lake of the Ozarks.
Radio Can Remain Relevant Through An Industry-Wide Personality Power Play
"While large, heavily leveraged groups struggle under debt, medium and smaller markets continue to thrive and serve their communities."
How Nick “Cosmo” Schudel Remains a Radio Unicorn in America’s Heartland on Y107
"I can be hip and connect to the demo without faking it. I talk about what they’re talking about truthfully. I’m not going to pretend to know a show because it’s on a prep sheet. I’ve got to be authentic"
How AC Radio Can Stop Being Background Noise and Stand Out
Adult Contemporary radio doesn’t need to shout to be heard. Promoting obvious uniqueness without arrogance will sit well with your listener.
What AI Thinks About Classic Rock, Classic Hits, and Adult Hits Listeners
My suggestion is to start by asking AI for detailed breakdowns on the person who listens to your station. Then see how it compares with the perceptions of the airstaff.
Kira Kathleen Joins Zimmer Columbia, MO Y107 And Clear 99
She was downsized in recent Cumulus Media layoffs from her spot at AC Warm 98.5 in Cincinnati.
Zimmer Communications Names Peter Thiele News/Talk Format Captain
Thiele will be based in Columbia as he assumes his new role.