Charlotte’s afternoon sports voice Kyle Bailey checks in on the 4th episode of Season 4. Over the span of thirty plus minutes BSM President Jason Barrett dives into Kyle’s background in broadcasting, learning and appreciating the challenge of selling in smaller local markets, organizing content for an audience comprised of transplants and homegrown residents, the host-PD-GM relationship, and much more.
ISSUES EXAMINED WITH KYLE:
- How he was drawn to sports radio and got his break
- Where he got his start and what his early duties required
- Moving his way up the ranks and taking on new tasks
- Becoming a salesperson and whether or not he enjoyed it
- The biggest sale he closed and why the client came on board
- Moving to a few locations before eventually landing in Charlotte
- How he’d describe WFNZ to someone who hasn’t heard it before
- His approach to content when reaching different audiences
- What he learned while working alongside Frank Garcia
- Hosting a show with rotating co-hosts and guests
- Being able to separate a few negatives from what everyone thinks
- Avoiding the label of being a homer on a brand which has PXP rights
- What he seeks when being managed by bosses
- The areas he has to improve at with his bosses
- Quick Hits: Good vs. Great hosts, Charlotte sports radio, Best host in the format, Who’s taught him most about radio
FROM THE GUEST
Kyle’s Twitter handle = @KyleBaileyWFNZ
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Jason Barrett is the President and Founder of Barrett Media since the company was created in September 2015. Prior to its arrival, JB served as a sports radio programmer, launching brands such as 95.7 The Game in San Francisco, and 101 ESPN in St. Louis. He also spent time programming SportsTalk 950 in Philadelphia, 590 The Fan KFNS in St. Louis, and ESPN 1340/1390 in Poughkeepsie, NY. Jason also worked on-air and behind the scenes in local radio at 101.5 WPDH, WTBQ 1110AM, and WPYX 106.5. He also spent two years on the national stage, producing radio shows for ESPN Radio in Bristol, CT. Among them included the Dan Patrick Show, and GameNight.
You can find JB on Twitter @SportsRadioPD. He’s also reachable by email at Jason@BarrettMedia.com.
