VSiN is increasing its content offerings to local sports radio stations with the addition of ‘The Sharps’ Play of the Day‘. The new daily, self-contained, 60-second feature will track exactly where the sharps are investing their money in contrast with where everyday sports fans are gambling that same day.
The network promoted the release of the feature by pointing out that there’s consistently been a battle between professional bettors (The Sharps) and public bettors (The Squares). Generally, the public places their bets based on emotion, hometown favorites, hunches, etc. whereas the sharps are analytical, professional gamblers that look for the best opportunities to wager money contrarian to the public.
The feature is packaged with 30-seconds of content and an additional 30-second network commercial. No other inventory is required. To hear a sample of it click here. Daily downloads will be available, starting on Wednesday, September 4.
Jason Barrett is the President and Founder of Barrett Media since the company was created in September 2015. Prior to its arrival, JB served as a sports radio programmer, launching brands such as 95.7 The Game in San Francisco, and 101 ESPN in St. Louis. He also spent time programming SportsTalk 950 in Philadelphia, 590 The Fan KFNS in St. Louis, and ESPN 1340/1390 in Poughkeepsie, NY. Jason also worked on-air and behind the scenes in local radio at 101.5 WPDH, WTBQ 1110AM, and WPYX 106.5. He also spent two years on the national stage, producing radio shows for ESPN Radio in Bristol, CT. Among them included the Dan Patrick Show, and GameNight.
You can find JB on Twitter @SportsRadioPD. He’s also reachable by email at Jason@BarrettMedia.com.
