The summer ratings are in for Detroit, and as usual, 97.1 The Ticket turned in a stellar performance. The market’s dominant sports voice and one of the nation’s top format brands placed 2nd in weekday prime (M-F 6a-7p) with a 10.2 share among Men 25-54. The station ranked 3rd for the full week (M-SU 6a-Mid) with a 9.0 share.
Examining the weekday programs, The Ticket received a 7.8 share, 3rd place ranking in morning drive from Mike Stone, Jon Jansen and Heather Park. The show was also 6th with Adults 25-54 with a 5.2 share. That’s a pretty strong showing. If there’s any downside to the quarter, it’d be a lower number this year than last year when the morning show finished 2nd with an 11 share.
Turning to middays, Doug Karsch and Scott ‘Gator’ Anderson recorded an 8.3 share with Men 25-54 to deliver the station a 2nd place finish between 10a-2p ET. With Adults 25-54, the duo popped a 5.2 share, which placed them 8th. Middays gained a point year over year, another positive sign.
Shifting to afternoon drive, the team of Mike Valenti and Rico Beard produced the top showing on the station for the quarter. Valenti and Beard generated an impressive 14.1 share to rank 1st with Men 25-54. They were also 1st with Adults 25-54 with an 8.3 share. To put a cherry on top, the show also picked up 2.4 points year over year.
What’s even more impressive is that these numbers represent only the station’s over the air listening measurement. If streaming gets added to the equation, the story is likely to be even better. With or without those numbers, The Ticket once again dominated. Jimmy Powers and his team have reason to celebrate, and should feel great as they aim to close out the final book of the year, the fall book, with a repeat performance.
Jason Barrett is the President and Founder of Barrett Media since the company was created in September 2015. Prior to its arrival, JB served as a sports radio programmer, launching brands such as 95.7 The Game in San Francisco, and 101 ESPN in St. Louis. He also spent time programming SportsTalk 950 in Philadelphia, 590 The Fan KFNS in St. Louis, and ESPN 1340/1390 in Poughkeepsie, NY. Jason also worked on-air and behind the scenes in local radio at 101.5 WPDH, WTBQ 1110AM, and WPYX 106.5. He also spent two years on the national stage, producing radio shows for ESPN Radio in Bristol, CT. Among them included the Dan Patrick Show, and GameNight.
You can find JB on Twitter @SportsRadioPD. He’s also reachable by email at Jason@BarrettMedia.com.
Who would even listen to Michigan state slappy’s? That idiot thinks he’s the smartest person in the room and all they do is watch sports just like a lot of us do. Anybody can get stats off the web. Mike is just a used Trojan.
Oh look a butt hurt Michigan fan who’s upset the entire station doesn’t piss Maize and blue when there not actually employees like the morning show