While not official, there has been strong reporting that the Big Ten conference has decided which broadcast entities would be awarded media rights for their football and basketball games. One of those partners appears to be NBC who also has a partnership with Notre Dame thru 2025.
On Wedneday, Notre Dame’s Athletic Director Jack Swarbrick held a live chat for the school’s alumni association. On that chat, the subject of the recent Big Ten media rights deal came up. He praised Commissioner Kevin Warren and called the Big Ten’s strategy brilliant and added that it’s great for college football because it gives networks inventory and now an incentive to produce around it. He also said when the value of the deals was announced, it’d be “pretty amazing” for the conference.
He then discussed how it fit with Notre Dame’s outlook on television media rights.
“But it’s also perfect for Notre Dame,” Swarbrick said. “We need NBC to have more college football to more effectively promote our games and to talk about our games and to have NBC be seen in that light. So that was great for us that they got a big piece of this.”
