Cumulus Media and TuneIn have agreed to a content partnership that will see the service add all 325 podcasts produced by Cumulus onto the platform.
Under terms of the deal, Cumulus podcasts will now be available on-demand inside the TuneIn app. Some of the sports podcasts include The Ticket Top 10 , The Michigan Insider, and Murph & Mac.
“TuneIn aims to be anywhere listening is occurring. In announcing this expanded partnership with Cumulus Media, TuneIn listeners not only have access to Cumulus’ 405 local stations in markets across the U.S., but also 325 of Cumulus Podcast Network’s most popular podcasts,” said Richard Stern, CEO of TuneIn. “This partnership with the premier audio-first media company is a milestone for TuneIn and we are looking forward to building this relationship and giving our listeners the best listening experience.”
“This is an ideal time to expand our relationship with TuneIn. Listeners win as we offer more ways for them to discover Cumulus’ premium audio content, custom- delivered on their terms and timelines,” said Cumulus Media Chief Content Officer Brian Philips. “This partnership advances our audio-first content strategy, as we deliver our best shows and podcasts to TuneIn’s 75 million active monthly users.”
Cumulus owns 405 stations across 86 markets.