CBS Sports Radio night host JRSportBrief is hitting the road again in 2022. He will launch the second edition of his Media For The Movement Tour With Special Olympics on Tuesday at Fordham University in New York City.
The tour will give college students the chance to interact with JR (real last name Jackson) and Special Olympics athletes as they discuss the shifting media environment and best practices for creating content for radio, television, and digital platforms.
It is a path that JR Jackson has a very particular level of expertise in. He launched his sports media career with a popular YouTube show that was launched while his primary radio job was at Atlanta’s V-103.
Media for the Movement launched last year with an 25-stop tour. The 2022 tour will make 15 stops. After Fordham, Jackson and company will go to Drexel University in Philadelphia followed by Tulane University in New Orleans.
“Our Media for the Movement tour with Special Olympics last year was a success,” Jackson told BSM. “I’m excited to share my story, encourage others, and highlight inclusivity in sports and health. We can all do a better job opening doors to those not directly in our circle. It makes us better as individuals and as a society! I appreciate Experian for believing in inclusivity and helping me personally get that message from campus to campus.”
