NBC Sports and BetMGM have announced a brand new partnership for the 2022 NFL season. The deal will be highlighted by betting integrations on Football Night in America and content across other NBC Sports platforms.
The integrations that viewers will see on Football Night in America will include a weekly segment hosted by Chris Simms and Matthew Berry which will highlight storylines and betting odds for the Sunday Night Football game. Others will include real-time betting odds on the scoring ticker during FNIA as well. Also, Peacock Sunday Night Football Final will go deep on the storylines and BetMGM betting lines that proved prominent during the matchup.
“The biggest goal of our partnerships is to reach, resonate and engage with fans, and we couldn’t be more thrilled to work with the talented team at NBC Sports to do just that this NFL season,” said Matt Prevost, Chief Revenue Officer, BetMGM. “We look forward to bringing football fans nationwide insights from the BetMGM trading team, as well as entertaining segments that showcase the excitement of betting with BetMGM.
BetMGM will also offer integrations in all Berry-hosted content across various NBC Sports platforms, including Fantasy Football Happy Hour with Matthew Berry and Fantasy Football Pregame with Matthew Berry.
The betting service will also offer integrations within content hosted by Chris Simms, including on the Chris Simms Unbuttoned podcast, as well on his social platforms throughout the 2022 NFL season and during the 2023 NFL Draft.
“As we continue to innovate within the rapidly growing sports-betting marketplace, this new partnership with BetMGM will allow NBC Sports to engage more fans across multiple platforms and through our comprehensive content, led by Matthew Berry,” said Will McIntosh, President, NBC Sports Next & Fandango. “We’re looking forward to collaborating with BetMGM and are excited about the future activation opportunities this partnership will present.”
