Sports betting content continues to be a priority on talk radio brands across the country. That is helping VSiN grow its reach. The sports betting radio network has added two new affiliates – 97.1 The Freak in Dallas and Radio 95.1 in Rochester.
The Freak, which recently transitioned from classic rock to a talk format blending sports and pop-culture, will carry VSiN shows on the weekends. Dallas will hear four hours of sports gambling talk on Saturdays and five hours worth on Sundays.
Radio 95.1 will bring sports gambling content to the weekends in Upstate New York as well. That station’s relationship with VSiN will be a little deeper though. WAIO will also carry VSiN in the overnight hours on weekdays. The station will also carry Countdown to Kickoff with Brent Musburger every Sunday at noon.
As its listener base grows, VSiN is adding new employees too. Serial digital entrepreneur Jordan Nilsen becomes the network’s Head of Digital Strategy and veteran creative director James Coleman is the new Director of Creative Services.
“We are proud to have achieved the kind of industry leadership that can attract top caliber talent like Jordan and James,” Brian Musburger, founder and CEO of VSiN, said in a press release. “VSiN’s commitment to delivering superior real-time sports betting analysis and insights over the past five years, has helped establish the network as the leading voice in sports betting. These new hires are part of a broad effort to build on that commitment by continually improving the product we deliver to our growing audience.”
“This investment in VSiN talent comes at a time where we’ve seen significant growth on the digital front. We’re building on our unique sports betting content and want to continue innovating and expanding VSiN’s products across all platforms, including audio, video and digital,” added General Manager Len Mead.
