Streamers were not happy with what they got out of the Super Bowl. In fact, on average, Super Bowl LVII had the longest latency between a play happening and it being seen by the audience at home than any NFL game in the last five years according to Phenix Media CMO Jed Corenthal.
The NFL has an incentive to fix that issue, and Peter King reports in his Football Morning in America column that the league is indeed working on it. Less lag means more opportunities to generate gambling revenue.
King writes that “the NFL is working with digital geniuses to develop a low-latency broadcast.” He describes the story as a news tidbit that is “not yet hatched”. A low-latency stream would open up new possibilities for prop bets.
“Seems a little insidious to me, to invite more people to bet more money on more football things, but the NFL is driving to make a jillion on sports betting, and this could be the next addictive frontier,” King writes.
Would the motivation be to create a video stream that can take bets in addition to showing the action? The NFL taking an active role in developing the technology with betting in mind suggests that the league may take an active role in sports betting in the future.
