As streaming of live sporting events has become more mainstream in the last several years, with it comes increased costs. And in 2023, the price tag for streaming is expected to climb heavily.
According to MediaPost, sports streaming content on subscription over-the-top (OTT) services is expected to jump 64% in 2023 to $8.5 billion.
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As more and more tech giants acquire sports media rights, consumers are expected to shell out more money to tune in.
In 2022, $5.2 billion was spent on streaming.
“This is in part because of the nature of sports rights deals, which typically span multiple years,” Ampere Analysis research manager Jack Genovese told MediaPost. “It is also due to the sheer value of sports rights on broadcasters.”
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