The economy was heavily in the news focus to begin the week of Mar. 13, following the sudden collapse of Silicon Valley Bank (SVB). It marked the largest U.S. bank failure since the 2007-08 financial crisis. Within the first two weeks of March, SVB, Silvergate Bank, and Signature Bank, all collapsed. Major companies like Roku and Roblox had significant funds associated with SVB.
On Mar. 13, just prior to the 9:30 a.m. ET opening of the U.S. markets on Wall Street, President Biden held a five-minute press conference to assure protection for SVB customers and depositors while none would be available to investors and shareholders.
Due to this news on Mar. 13, financial networks CNBC and Fox Business Network each saw mostly significant boosts from their normal levels, according to Nielsen Media Research. The following are each program’s deliveries and percentage differences in comparison to their respective prior Monday (Mar. 6, 2023) results:
CNBC
- Squawk Box (6-9 a.m.): 160,000 viewers (+72%); 37,000 adults 25-54 (+131%)
- Squawk on the Street (9 a.m.-noon): 308,000 viewers (+46%); 69,000 adults 25-54 (+28%)
- Fast Money Halftime Report (noon-1 p.m.): 312,000 viewers (+29%); 62,000 adults 25-54 (+24%)
- The Exchange (1-2 p.m.): 265,000 viewers (+27%); 64,000 adults 25-54 (+7%)
- Power Lunch (2-3 p.m.): 210,000 viewers (+24%); 39,000 adults 25-54 (-19%)
- Closing Bell (3-4 p.m.): 247,000 viewers (+33%); 36,000 adults 25-54 (-37%)
- Closing Bell: Overtime (4-5 p.m.): 235,000 viewers (+33%); 34,000 adults 25-54 (-38%)
- Fast Money (5-6 p.m.): 211,000 viewers (+26%); 36,000 adults 25-54 (+9%)
Fox Business Network
- Mornings with Maria Bartiromo (6-9 a.m.): 114,000 viewers (+5%); 16,000 adults 25-54 (+65%)
- Varney & Company (9 a.m.-noon): 333,000 viewers (+31%); 22,000 adults 25-54 (+69%)
- Cavuto Coast to Coast (noon-1 p.m.): 246,000 viewers (+71%); 24,000 adults 25-54 (+41%)
- The Big Money Show (1-2 p.m.): 158,000 viewers (+22%); 12,000 adults 25-54 (-25%)
- Making Money (2-3 p.m.): 194,000 viewers (+60%); 16,000 adults 25-54 (+78%)
- The Claman Countdown (3-4 p.m.): 234,000 viewers (+56%); 22,000 adults 25-54 (+100%)
- Kudlow (4-5 p.m.): 332,000 viewers (+16%); 37,000 adults 25-54 (+118%)
- The Evening Edit (5-6 p.m.): 213,000 viewers (+5%); 28,000 adults 25-54 (+367%)
- The Bottom Line (6-7 p.m.): 248,000 viewers (+44%); 32,000 adults 25-54 (+129%)
Total viewership was up by double-digit percentages on both business outlets throughout the entire daytime but figures in the key 25-54 demographic clearly waned for CNBC in the afternoon hours.
Cable news averages for March 13-19, 2023:
Total Day (Mar. 13-19 @ 6 a.m.-5:59 a.m.)
- Fox News Channel: 1.286 million viewers; 150,000 adults 25-54
- MSNBC: 0.695 million viewers; 76,000 adults 25-54
- CNN: 0.395 million viewers; 80,000 adults 25-54
- CNBC: 0.128 million viewers; 29,000 adults 25-54
- Fox Business Network: 0.119 million viewers; 12,000 adults 25-54
- The Weather Channel: 0.098 million viewers; 16,000 adults 25-54
- HLN: 0.094 million viewers; 26,000 adults 25-54
- Newsmax: 0.081 million viewers; 8,000 adults 25-54
Prime Time (Mar. 13-18 @ 8-11 p.m.; Mar. 19 @ 7-11 p.m.)
- Fox News Channel: 1.985 million viewers; 219,000 adults 25-54
- MSNBC: 1.105 million viewers; 100,000 adults 25-54
- CNN: 0.383 million viewers; 84,000 adults 25-54
- CNBC: 0.149 million viewers; 49,000 adults 25-54
- The Weather Channel: 0.128 million viewers; 23,000 adults 25-54
- Newsmax: 0.101 million viewers; 13,000 adults 25-54
- NewsNation: 0.092 million viewers; 17,000 adults 25-54
- HLN: 0.087 million viewers; 26,000 adults 25-54
- Fox Business Network: 0.065 million viewers; 10,000 adults 25-54
Top 10 most-watched cable news programs (and the top programs of other outlets with their respective associated ranks) in total viewers:
1. Tucker Carlson Tonight (FOXNC, Mon. 3/13/2023 8:00 PM, 60 min.) 3.344 million viewers
2. Tucker Carlson Tonight (FOXNC, Wed. 3/15/2023 8:00 PM, 60 min.) 3.208 million viewers
3. Tucker Carlson Tonight (FOXNC, Tue. 3/14/2023 8:00 PM, 60 min.) 3.139 million viewers
4. The Five (FOXNC, Mon. 3/13/2023 5:00 PM, 60 min.) 3.060 million viewers
5. The Five (FOXNC, Tue. 3/14/2023 5:00 PM, 60 min.) 3.026 million viewers
6. The Five (FOXNC, Wed. 3/15/2023 5:00 PM, 60 min.) 2.956 million viewers
7. Tucker Carlson Tonight (FOXNC, Thu. 3/16/2023 8:00 PM, 60 min.) 2.904 million viewers
8. The Five (FOXNC, Thu. 3/16/2023 5:00 PM, 60 min.) 2.746 million viewers
9. Jesse Watters Primetime (FOXNC, Mon. 3/13/2023 7:00 PM, 60 min.) 2.713 million viewers
10. Jesse Watters Primetime (FOXNC, Tue. 3/14/2023 7:00 PM, 60 min.) 2.587 million viewers
16. Rachel Maddow Show (MSNBC, Mon. 3/13/2023 9:00 PM, 60 min.) 2.365 million viewers
157. Real Time With Bill Maher (HBO, Fri. 3/17/2023 10:01 PM, 57 min.) 0.823 million viewers
172. Fareed Zakaria: GPS (CNN, Sun. 3/19/2023 10:00 AM, 60 min.) 0.736 million viewers
345. The Daily Show “Mar 14, 23 – Kal Penn” (CMDY, Tue. 3/14/2023 11:00 PM, 35 min.) 0.392 million viewers
353. Varney & Company (FBN, Fri. 3/17/2023 10:00 AM, 60 min.) 0.381 million viewers
354. Last Week Tonight (HBO, Sun. 3/19/2023 11:00 PM, 35 min.) 0.380 million viewers
384. Fast Money Halftime Report (CNBC, Mon. 3/13/2023 12:00 PM, 60 min.) 0.312 million viewers
385. Heavy Rescue: 401 “(701) Oh Boy, What A Mess” (TWC, Sun. 3/19/2023 9:00 PM, 60 min.) 0.311 million viewers
465. Forensic Files (HLN, late Fri. 3/17/2023 4:30 AM, 30 min.) 0.217 million viewers
631. Cuomo (NWSN, Wed. 3/15/2023 8:00 PM, 60 min.) 0.140 million viewers
Top 10 cable news programs (and the top programs of other outlets with their respective associated ranks) among adults 25-54:
1. Tucker Carlson Tonight (FOXNC, Mon. 3/13/2023 8:00 PM, 60 min.) 0.471 million adults 25-54
2. Tucker Carlson Tonight (FOXNC, Tue. 3/14/2023 8:00 PM, 60 min.) 0.450 million adults 25-54
3. Tucker Carlson Tonight (FOXNC, Wed. 3/15/2023 8:00 PM, 60 min.) 0.346 million adults 25-54
4. The Five (FOXNC, Mon. 3/13/2023 5:00 PM, 60 min.) 0.335 million adults 25-54
5. Tucker Carlson Tonight (FOXNC, Thu. 3/16/2023 8:00 PM, 60 min.) 0.316 million adults 25-54
6. Gutfeld! (FOXNC, Wed. 3/15/2023 11:00 PM, 60 min.) 0.315 million adults 25-54
7. Hannity (FOXNC, Mon. 3/13/2023 9:00 PM, 60 min.) 0.313 million adults 25-54
8. The Five (FOXNC, Tue. 3/14/2023 5:00 PM, 60 min.) 0.302 million adults 25-54
9. Gutfeld! (FOXNC, Mon. 3/13/2023 11:00 PM, 60 min.) 0.291 million adults 25-54
10. Jesse Watters Primetime (FOXNC, Mon. 3/13/2023 7:00 PM, 60 min.) 0.288 million adults 25-54
36. Rachel Maddow Show (MSNBC, Mon. 3/13/2023 9:00 PM, 60 min.) 0.195 million adults 25-54
73. The Daily Show “Mar 14, 23 – Kal Penn” (CMDY, Tue. 3/14/2023 11:00 PM, 35 min.) 0.157 million adults 25-54
86. Erin Burnett Outfront (CNN, Mon. 3/13/2023 7:00 PM, 60 min.) 0.146 million adults 25-54
87. Real Time With Bill Maher (HBO, Fri. 3/17/2023 10:01 PM, 57 min.) 0.145 million adults 25-54
237. Shark Tank “Shark Tank 1313” (CNBC, Sun. 3/19/2023 10:00 PM, 60 min.) 0.091 million adults 25-54
250. Last Week Tonight (HBO, Sun. 3/19/2023 11:00 PM, 35 min.) 0.087 million adults 25-54
305. Forensic Files (HLN, late Sat. 3/18/2023 5:00 AM, 30 min.) 0.074 million adults 25-54
306. Heavy Rescue: 401 “(701) Oh Boy, What A Mess” (TWC, Sun. 3/19/2023 9:00 PM, 60 min.) 0.074 million adults 25-54
429. Mornings with Maria Bartiromo (FBN, Tue. 3/14/2023 8:00 AM, 60 min.) 0.050 million adults 25-54
555. Cuomo (NWSN, Wed. 3/15/2023 8:00 PM, 60 min.) 0.034 million adults 25-54
Source: Live+Same Day data, Nielsen Media Research
