The Volume continues to, well, turn up the volume.
It was announced that the digital media venture, founded by FOX Sports Radio host Colin Cowherd, is adding audiovisual content from FantasyPros to its growing, eclectic repertoire of sports media offerings. Its content centers around football. The company’s YouTube channel alone has 189,000 subscribers.
Two podcasts from the company will join The Volume’s podcast network, one of which is the daily FantasyPros Football Podcast. The FantasyPros Dynasty Podcast, which is released once per week, is the other as The Volume aims to expand its reach and continue its upward trajectory.
“We’re thrilled to bring our fantasy football podcasts to The Volume Network to share our insights and analysis with their audience of millions of sports fans,” FantasyPros CEO and co-founder David Kim said in a statement. “Showcasing our podcasts alongside Colin Cowherd and so many notable shows within their network is a fantastic opportunity, and we look forward to working with The Volume team to elevate our shows to new levels.”
The Volume currently has a variety of podcasts, some of which are hosted by active players in the National Basketball Association and the National Football League. Golden State Warriors forward Draymond Green recently made headlines following the team’s Game 7 defeat of the Sacramento Kings when he used his podcast to criticize Sacramento Kings forward Domantas Sabonis for refusing to express sportsmanship by shaking hands.
“We’ve been paying close attention to FantasyPros football podcasts and their rapid organic growth in only five years,” Cowherd said in a statement. “We wanted to add the FantasyPros football shows to The Volume for the same reason they have built such a big fan base: it’s smart, informative and a lot of fun to listen to.”
While speaking at the 2023 BSM Summit from Los Angeles, Calif., Cowherd expressed how he views The Volume as a media company more than a podcast company. He also articulated how the company is following content from around the industry and tailoring itself to what its audience desires and working to discover new ways to best reach it.
“If you look at what we did – Draymond Green, second-round pick. Richard Sherman, fifth-round pick,” Cowherd said at the event. “I hired a bunch of people I thought [are] grinders. Somebody’s cast them aside; they’ve been doubted.”
According to Ryan Glasspiegel of the New York Post, FantasyPros football podcasts and their associated talent will appear on additional content from The Volume and embark on cross-promotional endeavors.
