VSiN is going to New England. Content from the sports betting network will be heard on Binnie Media’s 106.3-HD2 in Nashua. The station will be branded VSiN Radio 106.3-FM HD-2.
“We’re thrilled to team up with Binnie Media to deliver the real-time news and insights New Englanders need to inform their wagering decisions,” Brian Musburger, founder and CEO of VSiN, said in a press release. “New Hampshire was one of the first states to embrace legal sports betting and, with Massachusetts recently legalizing, there has never been more interest in the informative and educational sports betting programming VSiN delivers every day. We are excited to bring our team of betting experts to Binnie Media’s passionate sports audience, especially in Massachusetts, the home state of VSiN’s parent company, DraftKings.”
In addition to the long-form content on 106.3-HD2, VSiN will also have a presence on other Binnie Media stations. Brent Musburger’s Action Updates will be heard on eight other stations in the group. They will run twice a day, giving the network a multi-format presence across the state.
Binnie Media is the largest privately owned and locally managed media company in Maine and New Hampshire. It owns fifteen radio stations as well as digital and outdoor marketing brands.
“Sports betting is quickly becoming part of the daily conversation. As we evaluated the options in this space, we landed on VSiN,” added Heath Cole, VP of Programming at Binnie Media. “Their programming is best-in-class and the support from the VSiN team goes well beyond the content we air on the station. From the short-form Action Updates to the digital content the VSiN team creates for our listeners, we think this content is, by far, the best in the space. We’re very excited about the opportunity to bring this programming to our listeners.”
