A report from Bloomberg claims Warner Bros. Discovery is planning to add live programming from CNN to the Max streaming service later this year.
The move is an alteration from previous plans by the company. Warner Bros. Discovery had operated under the policy that CNN did not add to the entertainment value of the Max service.
However, one of the challenges of placing CNN content on a streaming service is that traditional distributors — cable and satellite companies — are generally given the first right of access to the network’s live broadcasts.
Competitors to CNN — namely Fox News and MSNBC — air their programs on streaming services a day after the content made its debut.
Some CNN content, like Who’s Talking to Chris Wallace?, was already available on Max.
CNN had undergone a robust shift in strategy to incorporate a streaming platform — CNN+ — into its business model before being acquired by Warner Bros. Discovery, who shut down the platform weeks after it complete the purchase of the company.
