Skyview Networks has announced an expanded partnership with The Weather Channel Radio Network in 2024.
After originally partnering in 2021, the two entities will now see an expanded deal with Skyview Networks handling sales for the network’s radio and podcast inventory.
Currently, The Weather Channel produces four weekly podcasts. Skyview Networks will now handle sales for Storm of Suspicion, The Earth Unlocked, Storm Stories, and Weather Geeks.
“As we continue expanding the reach and impact of The Weather Channel’s award-winning weather news and original content in the audio space, we are excited about our growing partnership with Skyview Networks,” said Founder, Chairman, and CEO of Weather Group parent company Allen Media Group Byron Allen. “Our renewed and expanded collaboration will greatly help us to grow and optimize our advertising initiatives.”
“Since initially partnering in 2021, Skyview Networks has been an enthusiastic supporter of The Weather Channel‘s growing reach,” said Skyview Networks President and CEO Steve Jones. “Now, we’re excited to add digital audio content to the robust portfolio of essential programming that listeners rely on every day for their information and safety.”
The Weather Channel Radio Network presently serves more than 100 radio stations across the country with local weather information.
“The Weather Channel is a well-respected community leader on several levels with a brand that generates significant results for our partners,” added Skyview Networks President of Network Partnerships and Chief Revenue Officer Jeanne-Marie Condo. “As partners, we continue to develop creative opportunities that blend radio, podcasts, and short-form weather reports.”
