The Atlantic 10 Conference announced today new five-year agreements with CBS Sports, ESPN, and NBC Sports for enhanced media and television rights.
A release from the conference states the new agreement will significantly increase national exposure for both men’s and women’s basketball, along with brand marketing, production investment, and rights fee revenue, beginning with the 2024-25 season.
Although financial terms of the deal have not been disclosed, the conference says this new agreement represents a 40 percent increase in rights fee revenue.
“This media rights agreement is a critical part of maintaining the league’s national position, branding and relevance in men’s and women’s basketball. Our Institutions, student-athletes, coaches, and fans will benefit as the A-10 coverage will continue to be comprehensive,” stated Bernadette V. McGlade, Atlantic 10 Commissioner. “We’re thrilled to continue our relationship with CBS Sports, ESPN, and NBC Sports and to expand these outstanding partnerships. I thank each media company and their leadership as well as Endeavor’s WME Sports and IMG teams for the commitment to the Atlantic 10 Conference.”
The CBS television network and Paramount+ will continue to present the Men’s Basketball Championship final as part of its NCAA Selection Sunday coverage, while ESPN retains the Women’s Basketball Championship final. CBS Sports Network will continue to carry both the men’s and women’s semifinals.
Atlantic 10 schools reside in states that comprise 39.9 million television households, including seven of the top 30 media markets, with the largest being New York (1), Chicago (3), Philadelphia (4) and Washington (8).
During this new contract, the A-10 will celebrate its 50th Anniversary as a Division I conference during the 2025-26 academic year.
