LIV Golf has announced a new multi-year agreement with Google Cloud and PMY Group to advance fan engagement, real-time data and statistics streaming, course and event mapping, along with customizable experience for fans on-site as well as broadcast viewers.
Built upon Google Cloud’s AI platform, LIV’s new “Any Shot, Any Time” feature—launching in summer 2024 on LIV Golf Plus—will create a highly innovative live broadcast experience. Fans will be able to select exactly which golfers, teams, or groups they want to watch at any given time, as well as searchable and customizable on-demand highlight reels from any round of any LIV tournament.
“LIV Golf has been associated with innovation from its inception and is a leader in incorporating the latest and greatest technology into the sport of golf,” said Matt Renner, President of Google Cloud, in a release. “As the technology partner of choice for LIV and other PMY clients, we are thrilled to help them create more engaging fan experiences with our leading generative AI tools and cloud platform.”
In addition to “Any Shot, Any Time,” LIV’s app will include 3D aerial overviews of each venue, advanced real-time statistics, virtual caddy views and customized competition recaps. Also launching in summer 2024, the app will be available for free for consumers and can be downloaded on Apple and Google Play stores.
