Earlier in the week, FanDuel announced that it is entering into a new multi-year partnership with the Carolina Panthers to serve as the team’s official sports betting partner. This announcement comes ahead of next Monday, March 11, the launch date for mobile sports betting in the state of North Carolina. As a result of the agreement, FanDuel will utilize team marks across its marketing channels, along with partnering with the franchise on content for digital and social media channels. Additionally, FanDuel TV will broadcast the Up & Adams show live from Bank of America Stadium on Wednesday, March 6 for a special edition of the morning program.
“Bringing FanDuel to sports fans across North Carolina is an important moment for our business, and we’re thrilled to be able to work with the Carolina Panthers to introduce their fanbase to America’s #1 Sportsbook,” Mike Raffensperger, chief commercial officer of FanDuel, said in a statement. “We look forward to supporting the team next season and to engaging the passionate sports fans across North Carolina with our product.”
Guests expected to appear on Wednesday’s edition of Up & Adams include former NFL Defensive Player of the Year Luke Kuechly and Panthers head coach Dave Canales. Additional members of the Panthers organization will also be featured during the program as well. The show, hosted by Kay Adams, will be broadcast live on FanDuel TV, FanDuel TV+ and YouTube at 11 a.m. EST/8 a.m. PST. Fans can also watch the program later in the day on Max using its Bleacher Report Sports Add-On.
The broadcast of the Up & Adams show from Charlotte, N.C. marks the latest live edition of the program, which recently aired live from Media Row at Super Bowl LVIII in Las Vegas, Nev. Moreover, the program also broadcast from the New York Stock Exchange in late January to celebrate Flutter Entertainment, parent company of FanDuel, being listed on the stock exchange.
