Earlier this year, Spotify agreed to a new contract with Joe Rogan for his popular The Joe Rogan Experience podcast. We now know how popular the show truly is.
According to a report from Bloomberg’s Ashley Carman, Spotify has quietly launched a feature sharing how big the audiences are for shows it distributes, including Rogan, Call Her Daddy, and other giants in the podcast realm.
With the new figures available, The Joe Rogan Experience has 14.5 million followers according to Spotify. While that number is lower than his YouTube subscriber count — 16 million — it dwarfs virtually every other podcast. TED Talks Daily is the next closest audio program, with 5 million followers on the platform. Call Her Daddy, Crime Junkie, Stuff You Should Know, Anything Goes with Emma Chamberlain, and Huberman Lab are the only other shows eclipsing the 3 million follower mark.
“This number represents the number of users who have decided to ‘follow’ a show on Spotify — it doesn’t represent a show’s total audience or the performance of an episode,” Spotify told Bloomberg. “The early feedback from both creators and users has been encouraging. We have no further details to share at this time.”
Those figures are different from the Podtrac rankings that are released each month, with noticeable shows like Dateline NBC not in the top 10 podcast rankings. A spokesperson for Spotify claimed some shows didn’t have the functionality on their pages to be completely counted because the newly launched feature hasn’t been completely implemented yet.
