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Monday, November 25, 2024
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UPCOMING EVENTS

KFI AM-640 Sees Big Year-Over-Year Jumps During Los Angeles Winter Ratings Book

Few markets are as well served in the news/talk radio realm as Los Angeles. Between KFI AM-640, 790 KABC, AM 870 The Answer, KBLA 1580, and KNX News 97.1, fans of the format have a bevy of options.

In morning drive, KFI airs The Bill Handel Show. Handel scored a 6.4 share in the Persons 35-64 category. That figure represents a jump from the 5.2 share it earned during the same ratings period in 2023. Handel earned the highest share in prime dayparts for the iHeartMedia-owned station. Meanwhile, KNX News earned a 2.8 share, with a bump to 3.5 with streaming added in. AM 870 The Answer’s The Morning Answer with Jennifer Horn and Grant Stinchfield, and the first hour of The Dennis Prager Show collectively produced a 1.3 share.

KFI splits middays between Gary and Shannon (9a-1p) and The John Kobylt Show (1p-4p). Gary and Shannon recorded a 6.0 share during their timeslot with Persons 35-64. Kobylt’s daypart saw noticeable change as his longtime partner Ken Chiampou retired in December. However, John didn’t miss a beat, reeling in a 5.5 share with Persons 35-64, up from a 4.1 in the 2023 winter book. Gary and Shannon added four tenths of a point, year-over-year.

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Similar to its morning drive performance, KNX News earned a 2.7 share in middays (10a-3p), rising to a 2.9 with the addition of streaming. The Answer airs the second hour of The Dennis Prager Show, The Charlie Kirk Show, and the first hour of America First with Sebastian Gorka during the 10a-3p window. Those programs garnered a 0.9 share in the Persons 35-64.

KNX News saw its largest prime daypart share in the Persons 35-64 demographic during afternoon drive (3-7p). The station delivered a 3.4 share, up to a 3.6 with streaming tacked on. KFI AM-640 airs The Tim Conway Jr. Show from 4p-7p. During those three hours, Conway amassed a 4.8 share with Persons 35-64. That figure was up from a 2.8 share in the 2023 winter ratings book. AM 870 The Answer airs The Mark Levin Show during afternoon drive, along with the one-hour Sekulow with Jordan and Logan Sekulow. The station earned a 0.6 share during the daypart in the 35-64 demographic.

Some other highlights from the book included the Wakeup Call with Amy King landing an impressive 8.8 share with Persons 35-64. That marked a remarkable 5.6 share improvement year-over-year. The show also jumped from a 3.6 to 7.2 with Persons 6+. Mo Kelly also made strides during his show, rising from a 1.5 to 3.2 with Persons 35-64, and a 2.3 to 3.5 with Persons 6+.

Speaking of 6+, KFI grew in the demo across all dayparts. Bill Handel moved from a 5.2 to 6.4 year-over-year. Gary and Shannon climbed from a 5.5 to 6.0. John Kobylt went from a 4.3 to 5.3. And Tim Conway Jr. elevated to a 5.5 from 3.6.

For KNX News, the station scored a 2.9 share, (3.2 with streaming) in weekday prime (M-F, 6a-7p) among Persons 35-64. The Answer finished with a 0.9 share. In the overall (M-Su, 6a-12a) ratings, KNX News once again notched a 2.9 share (3.2 with streaming) figure, while AM 870 The Answer earned a 0.8 share.

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Ratings information for 790 KABC and 1580 KBLA was unavailable to Barrett News Media.

Ratings reports and analysis are written by BNM and sponsored by Crowd React Media, a division of Harker Bos Group. Learn more about the different ways media research can benefit your station and cut through the noise by clicking here.

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