Quu Inc. has announced that Dan Binder will be joining the company as its new manager for onboarding/programming services. The new role will allow Binder to utilize his experience and spirit for innovation to assist radio stations in equipping technology from Quu that seeks to increase time spent listening (TSL) and ratings. Within his new job, Binder will be the first point of contact to onboard new clients by providing them with personalized attention and support.
Binder will work with Laura Gonzo, the senior director of affiliate services at Quu, Inc., to effectuate a synchronized approach to result in successful outcomes for clientele. An additional part of the job involves collaborating with programming teams to retain and bolster listenership through a variety of means, including in-dash content, promotions and contests.
“I am incredibly excited to join Quu and be part of a company at the forefront of technology for the radio industry,” Binder said in a statement. “Helping stations grow ratings and creating new in-dash experiences with Quu’s unique solutions is an amazing opportunity. I look forward to working with clients to ensure they receive the maximum benefit from our products and services.”
Binder enters the role with a multifarious background in radio having held positions across programming, engineering, digital and music research focuses over his years in the industry. He has worked for a variety of different companies throughout his career in the business, some of which includes CBS Radio, Urban One, Ever Stream and iHeartMedia. Binder will leverage the expertise and experience he has accrued to cultivate and materialize in-dash content strategy with the intent of augmenting on-air ratings.
“Dan will play a crucial part in Quu’s first-class service and support, helping program directors and brand managers use Quu’s tools effectively to drive listening and engage their audience,” Steve Newberry, chief executive officer of Quu, said in a statement. “Dan’s deep understanding of the industry’s inner workings makes him the perfect fit for this pivotal new role at Quu.”
