ESPN announced it has signed Social & Digital Talent and Strategist Omar Raja to a new, multi-year contract where he will remain in charge of ESPN’s social media strategy and will continue as the leading voice behind ESPN’s SportsCenter Instagram.
“I’m thrilled to continue my journey with ESPN. From epic TikTok highlights to unforgettable Instagram and YouTube moments, working with this talented team has been an extraordinary ride,” said Raja in a release. “I’m eager to create even more impactful content that resonates with audiences worldwide and further solidifies ESPN’s leadership in sports entertainment.”
Raja started with ESPN in early 2020 and has been responsible for strategic social programming across ESPN’s platforms to expand ESPN’s reach to the next generation of sports fans.
“Omar’s talent is unique in that he’s a gifted content creator who also relentlessly studies metrics and trends to stay connected with ESPN audiences wherever they’re spending time,” said Kaitee Daley, SVP, Social Media, Content Optimization & ESPN Next. “We’re excited to continue building on the innovation and success that he has driven during his four years with ESPN.”
Since Raja joined ESPN, SportsCenter’s Instagram has more than doubled its following to 38.9 million from 15.3 million. Raja also played a key role in ESPN’s TikTok account becoming the #1 most followed brand on the app with 46 million followers.
Before joining ESPN, Raja was one of the earliest creators and influencers in the social media space, founding House of Highlights in 2014.
