ALLCITY Network has officially launched its fifth market with Dallas coming on board today. DLLS is the moniker for the new brand in the fourth largest metro area in the US which joins PHLY in Philadelphia, PHNX in Phoenix, CHGO in Chicago and DNVR in Denver.
ALLCITY is launching in Dallas with full coverage of the Cowboys, Mavericks, Stars and Rangers and said it will be adding coverage soon of Texas Longhorns athletics, TCU, the Dallas Wings of the WNBA and FC Dallas of MLS.
Several well-known names in Dallas sports media have been brought in to form a quality lineup of content contributors for daily shows and written content. Some of the names include former ESPN NBA reporter Marc Stein and former Mavericks reporter for The Athletic, Tim Cato. They will provide team coverage along with Bobby Karalla and Kevin Gray Jr. Cowboys coverage will be provided by the likes of Jeff Cavanaugh, who had also been at The Athletic and also on sports radio for 105.3 The Fan and 97.1 The Freak and Clarence Hill Jr., who has covered the team for many years with the Ft. Worth Star Telegram. Iisha Morrison, Joe Hoyt, and Jesse Holley will also provide coverage. Jeff Wilson will be a part of the Rangers coverage along with Abby Jones and John Rhadigan while Stars content will be provided by Sam Nestler, Owen Newkirk, Sean Shaprio and former NHLer Craig Ludwig.
ALLCITY Network CEO and Co-Founder Brandon Spano told Barrett Media recently that Dallas would be one of three new markets the company will launch in the next year. ALLCITY recently completed a funding round of $12 million which was led by TEGNA. That agreement, “includes a commercial agreement to place ALLCITY content on TEGNA-owned TV stations nationwide,” said Spano. Spano said the next markets will be TEGNA markets and also said NFL markets are of particular interest for obvious reasons.
In explaining why Dallas was chosen, Spano explained, “As for the Dallas market, we saw one major [sports radio] station that is really impactful. And, you know, probably one of the strong stations still nationwide at a local level. You’ve got one sports talk station that became a music station. You have another sports talk station with some 1099’s. You have some teams there like the Stars that are completely under covered. And then you look at the talent pool there because of how big the traditional media structure used to be. You just have all these names out there of really talented people that have massive followings and they’re free agents. And so, it creates kind of a perfect storm.”
