All Taylor Swift seems to be the format flip stunt of the moment.
Advanced Media Partners’ 96.5 WHPI/Farmington, IL, and translator 104.3 WPIA HD-2/Dunlap, IL, have joined the Swifty Party. Along with previously reported Mt Wilson Broadcasters AM 1260 KMZT/Beverly Hills (BMM 9/5)
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The station website shows a Tay Radio logo and positioner “All TayTay All The Time.
The company had been simulcasting both 95.5 and 104.3 with Top 40 WPIA (98.5 Kiss FM).
The stunting follows Cromwell Media’s recent flip of Owensboro, KY translator 100.5 W263BG Owensboro KY/WXCM-HD3 from Classic Hip Hop to Top 40 (BMM 8/30), which had also been all Taylor Swift prior to the launch.
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