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Former Top 40 99X/Durango, CO has flipped to AAA “Radio Free Durango.” The past week, the station had been stunting as “99.7 Doggy-FM.” (BMM 9/26)
Hutton Broadcasting Program Director Chris Diestler says, “Mountain towns are notoriously receptive to the AAA format. Adult Album Alternative goes hand-in-hand with the outdoor lifestyle – hiking, cycling, camping, skiing, etc. AAA was born in mountain towns like Boulder, Colorado, and continues to flourish in that environment.”
“Radio Free Durango” will mirror the programming of sister station 98.1 KBAC, Santa Fe, NM.
Core artists include Beck, Bob Marley, Nirvana, Tom Petty, Lumineers, Radiohead, Tracy Chapman, Wilco, Bonnie Raitt, Prince, Santana, Stevie Ray Vaughan, U2, David Bowie, Red Hot Chili Peppers, R.E.M., Lucinda Williams, Neil Young, Indigo Girls, Elvis Costello, the Cure, and Talking Heads. As well as local Colorado artists.
Hutton Four Corners General Manager Jack Llewellyn said, “The key words are diversity and community. We also appreciated the fun and excitement around “Doggy FM.” Our intentions were to bring awareness to the La Plata County Humane Society through our stunting as “Doggy FM.” We will continue to bring awareness to their mission of building a community that fosters a culture of humane treatment, where every animal is safe, and is treated with care and respect. Hutton Broadcasting made a $20,000 in-kind donation so the La Plata County Humane Society can continue their brand awareness throughout the area.
The “Doggy FM” programming, that has been on air for the past week, will be continuing as a specialty show airing on Sundays from 8-10 am.
