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ESPN has announced the hiring of Jo Fox as Senior Vice President of Marketing. The network says Fox will oversee strategic leadership for the marketing team, driving brand awareness, fan engagement, and contributing to the growth of revenue across ESPN’s platforms. Fox will be based in New York, and will report to Tina Thornton, Executive Vice President at ESPN.
Fox was previously SVP of Consumer and Content Marketing at Comcast NBCUniversal and was said to be instrumental in the successful marketing launch of Peacock, elevating its brand in sports, and crafting cross-platform campaigns that propelled subscriber growth.
“We are thrilled to welcome Jo to ESPN,” Thornton said in a release. “Her track record in driving impactful marketing campaigns and growing brand presence will be invaluable as we continue to innovate and expand our reach.”
ESPN said Fox, who will officially start on Oct. 28, “will play a critical role in developing marketing initiatives alongside ESPN’s league partners and will focus on key priorities such as ESPN+, the ESPN App, ESPN BET, and the upcoming launch of ESPN’s flagship product.”
Prior to her time with Comcast NBCUniversal, Fox held several senior roles at Sky in London. A native of Australia, Fox has also served in leadership roles at the Environment Agency UK and in government roles in New South Wales, Australia.
