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Civic Media has acquired 101.1 WHSM-FM and translator 96.9 in Hayward, Wisconsin, from Zoe Communications for a reported $360,000.
WHSM-FM has officially rebranded, discontinuing its Variety Hits format under the name “101.1 The Cabin” just two months after its launch. The station will revert to its previous Country format, now known as “Musky 101.”
96.9, which recently transitioned from broadcasting “The Cabin” to 101.1 earlier this month, is now simulcasting the Liberal Talk program “Buzz of the North” from 910 WBZH in Hayward.
This change marks the reunification of the AM and FM stations following Civic Media’s acquisition of 910 in September 2022 as part of a three-station deal with Zoe.
The agreement also encompasses the tower site of WHSM-FM.
