The ALL IN Sports podcast recently taped an episode live from the offices of Fanatics to interview chief executive officer Michael Rubin. Co-hosts Marco Piemonte and Anthony Damato have been working on the podcast since its launch in 2022, and the duo recently announced a new partnership with the sports betting brand.
Ahead of a new episode of the program on Tuesday, it was revealed that the interview with Rubin was interrupted by seven-time Super Bowl champion and FOX Sports NFL analyst Tom Brady. The impromptu occurrence cultivated a new angle of conversation, a topic of which was Brady discussing former Patriots head coach Bill Belichick signing a deal to coach the football team at the University of North Carolina. Furthermore, the episode of All In Sports featuring Rubin and Brady will be available on Tuesday, Dec. 17 across a variety of platforms.
“We all knew interviewing Fanatics CEO Michael Rubin at his office was going to be a lot of fun,” Piemonte said. “But it went to another level when the legendary Tom Brady stopped by to say hello to Michael Rubin and we just happened to be in the middle of our interview. Tom joined us for a few minutes to chat about Belichick and his broadcasting career.”
Piemonte and Damato will be working in partnership with Fanatics as the podcast continues to grow. Throughout the season, fans and celebrity friends help them travel to major sporting events where they create interactive content and convey their thoughts on how to build a sports betting bankroll. Featuring insightful conversations and entertainment value, the ALL IN Sports podcast enter the Fanatics portfolio as the company fosters partnerships with different programs and outlets.
“We created this podcast to help the sports betting community build their bankrolls, but we are expanding the podcast to feature interviews with business leaders like Michael Rubin and sports personalities as we did on the fly with Mr. Brady,” Damato said. “With Fanatics as a new sponsor, we can now go All In on more than just sports betting and have in-depth conversations with newsmakers in the world of sports and never mention sports betting.”
Earlier in the year, Fanatics partnered with The Pivot podcast featuring former NFL players Ryan Clark, Channing Crowder and Fred Taylor. The company also hosted its inaugural Fanatics Fest, a convocation of athletes and fans in New York City with panels, activations and exhibits. This three-day event will be making its return to the Jacob K. Javits Convention Center next June.
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