Yearly Archives: 2024

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Why Social Media Feedback Is Far Too Valuable For Any Sports Brand To Ignore

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"No manager should blindly react to every social media comment. But no manager should fully dismiss social media feedback simply because it comes from a platform where negativity can thrive."

Why 93 WIBC Dedicated a Full Day to Remembering Matt Bair

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"We've done so many fun videos with him. And he just had such great comedic chops, but at the same time, so humble. And he was a big deal who didn't seem to know he was a big deal. And I think that made him a bigger deal, because he was just so unaware of how loved he was."

Radio Programming Strategy: Chris Shebel’s Format Blueprint

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"It's heavy on gold." That's crucial because Palm Springs' radio audience is predominantly 50 and older. The music serves them, not some mythical club demographic."

Inside Chase Daniel’s Growing Digital Network While Expanding His ESPN Profile

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"If I’m doing this and spending time away from my family, there’s a reason. I want to call the best games possible and be in the best situation to talk ball and have fun with it."

Negotiating Media Advertising Purchases

Columns Jeff Caves Jeff Caves -
Negotiating media advertising for your SMB requires a strategic approach beyond the transactional. You can create authentic win-win situations by doing the research, being flexible, and focusing on relationship-building.

Jimmy Traina: Sports Illustrated is Still Functioning

Television BSM Staff BSM Staff -
"Despite people saying Sports Illustrated is over — we're not over. We're still in business, we're still functioning."

Marie Donoghue Joining DraftKings Executive Team

Television BSM Staff BSM Staff -
"I am thrilled to be joining DraftKings during this exciting phase and have long admired the organization’s steady rise as an industry innovator."

ESPN to Televise Podcasts on ESPN2 in New Seasonal Content Initiative

Television BSM Staff BSM Staff -
"This strategic content initiative provides our ESPN podcasts with a tremendous opportunity for continued growth and audience expansion, while simultaneously lending compelling content to our ESPN2 television lineup."

Tim Conway Jr.: I Don’t Know Why We Don’t See More Newsmen Like Charles Osgood Now

Radio BNM Staff BNM Staff -
"I don't know why a show like that doesn't work anymore or you never see it anymore."
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Why 93 WIBC Dedicated a Full Day to Remembering Matt Bair

Features 0
"We've done so many fun videos with him. And he just had such great comedic chops, but at the same time, so humble. And he was a big deal who didn't seem to know he was a big deal. And I think that made him a bigger deal, because he was just so unaware of how loved he was."

Radio Programming Strategy: Chris Shebel’s Format Blueprint

Features 0
"It's heavy on gold." That's crucial because Palm Springs' radio audience is predominantly 50 and older. The music serves them, not some mythical club demographic."

Inside Chase Daniel’s Growing Digital Network While Expanding His ESPN Profile

Features 0
"If I’m doing this and spending time away from my family, there’s a reason. I want to call the best games possible and be in the best situation to talk ball and have fun with it."

AudioGraph Changes Radio Attribution Game Entirely

Columns 0
"(It) aligns more closely with digital buying and measurement standards."
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