"I'm just going to call spade a spade here. Tony Romo mailed it in after that, mailed it in in every way. It was clear on so many of those broadcasts that he was not prepared for them."
Negotiating media advertising for your SMB requires a strategic approach beyond the transactional. You can create authentic win-win situations by doing the research, being flexible, and focusing on relationship-building.
"This strategic content initiative provides our ESPN podcasts with a tremendous opportunity for continued growth and audience expansion, while simultaneously lending compelling content to our ESPN2 television lineup."