Yearly Archives: 2024

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Why Social Media Feedback Is Far Too Valuable For Any Sports Brand To Ignore

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"No manager should blindly react to every social media comment. But no manager should fully dismiss social media feedback simply because it comes from a platform where negativity can thrive."

Why 93 WIBC Dedicated a Full Day to Remembering Matt Bair

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"We've done so many fun videos with him. And he just had such great comedic chops, but at the same time, so humble. And he was a big deal who didn't seem to know he was a big deal. And I think that made him a bigger deal, because he was just so unaware of how loved he was."

Radio Programming Strategy: Chris Shebel’s Format Blueprint

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"It's heavy on gold." That's crucial because Palm Springs' radio audience is predominantly 50 and older. The music serves them, not some mythical club demographic."

Inside Chase Daniel’s Growing Digital Network While Expanding His ESPN Profile

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"If I’m doing this and spending time away from my family, there’s a reason. I want to call the best games possible and be in the best situation to talk ball and have fun with it."

An Advertisers Guide to Effective Local Event Sponsorship

Columns Jeff Caves Jeff Caves -
By first defining values, then carefully selecting an event sponsorship, efficiently staffing them with employees or temp agencies, and following up with purpose, companies can create value for themselves and their community.

Aly Raisman Joining ESPN for Gymnastics Coverage

Television BSM Staff BSM Staff -
"I’m excited to be part of the ESPN gymnastics team and share my passion and love for the sport in a new way."

Sports Radio Reacts to Diamond Sports Group, Amazon Deal

Radio BSM Staff BSM Staff -
"...We’re still all left in the lurch right now about what’s actually going to happen."

Townsquare Media Fined $500K For Failing to Disclose Paid Political Informercial

Business BNM Staff BNM Staff -
The program aired on weekends from October 2021 through March 2023.

Jon Marks: Spike Eskin Hire at 94WIP is a ‘Slam Dunk’

Radio BSM Staff BSM Staff -
"There's not a lot of people out there that are ready to come right in," Marks said. "You want to hit the ground running...you want the show to be pretty good right away."
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Why 93 WIBC Dedicated a Full Day to Remembering Matt Bair

Features 0
"We've done so many fun videos with him. And he just had such great comedic chops, but at the same time, so humble. And he was a big deal who didn't seem to know he was a big deal. And I think that made him a bigger deal, because he was just so unaware of how loved he was."

Radio Programming Strategy: Chris Shebel’s Format Blueprint

Features 0
"It's heavy on gold." That's crucial because Palm Springs' radio audience is predominantly 50 and older. The music serves them, not some mythical club demographic."

Inside Chase Daniel’s Growing Digital Network While Expanding His ESPN Profile

Features 0
"If I’m doing this and spending time away from my family, there’s a reason. I want to call the best games possible and be in the best situation to talk ball and have fun with it."

AudioGraph Changes Radio Attribution Game Entirely

Columns 0
"(It) aligns more closely with digital buying and measurement standards."
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