"There have been a lot of people asleep at the wheel, allowing the average sports fan to be gouged by the average sports league. I think about this all the time because eventually they'll put everything behind a paywall if they can."
By first defining values, then carefully selecting an event sponsorship, efficiently staffing them with employees or temp agencies, and following up with purpose, companies can create value for themselves and their community.
"There's not a lot of people out there that are ready to come right in," Marks said. "You want to hit the ground running...you want the show to be pretty good right away."
"There have been a lot of people asleep at the wheel, allowing the average sports fan to be gouged by the average sports league. I think about this all the time because eventually they'll put everything behind a paywall if they can."